Film Review:
Jumbo triumphs over Akshay 26 December 2008 08:45 PM
By Sahirr Sethhi
The year 2008 has seen quite a few animation film releases, and it’s a pleasant way to end it with the release of Percept Picture Company’s Jumbo. The rise in the popularity of animation films is surely dissolving the cynicism of producers, who once believed that the Indian audience won’t devour animation. A belief that lead to an insecurity, so much so that even the release of Jumbo was accompanied by an aggressive publicity campaign, at the center of which was Bollywood‘s current heart-throb, Akshay Kumar. Ironically, all this does spark off a debate on whether animation content is attractive enough for the Indian audience or does it just needs to be packaged and sold in the right manner? Well... more on that later.
To cut it short without the spoilers, Jumbo brings to the big screen the story of a cute baby elephant, Jaiveer (aka Jumbo – Akshay Kumar) being brought up by his mother, Devi (Dimple Kapadia). Throughout his childhood Jumbo misses his father and questions Devi about his disappearance. He learns that his father was a great warrior, captured by the bad-evil humans, and not a coward as his friends suggested. Hence, with hope of rescuing his father, Jumbo sets off to look for him in the army camp of soldiers from Shouryagarh. This confrontation leads to him being chased out of the camp, almost losing his life. Injured and fatigued, Jumbo returns to find that his pack has moved on without him.
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Then comes the chance meeting with Sonia (Lara Dutta), who takes him to a human-colony of mahavats who tend to him and change his perception about humans. Jumbo decides to stay back and train under them to grow up into a warrior, whilst his love for Sonia blossoms and so does his urge to be reunited with his parents. Soon after a war is waged against Shouryagarh where Jumbo joins the army. One thing leads to another and he learns more about his father, reunites with his mother and finds a cause to fight for.
The film uses a beautiful color-pallet of warm colors accompanied by wonderful character design. Each elephant has been given a distinct appearance and identity to differentiate them and seek the possibility of distinct stories in their realm. Even the humans have been modeled as caricatures, making them more inviting for the young audience. The war sequence in the end is simply breath-taking and one won‘t be surprised to witness a rather mute audience feasting their eyes to the visual splendor on screen.
The film is entirely in 3D and unlike the previous 3D film released this year - Roadside Romeo, it is laden with morals, which will turn out to be a kind value-education for the kids. It might come as a surprise but it’s true that Jumbo is in fact a dubbed version of the 2006 Thai film Khan Kluay, which was Thailand‘s first ever computer animated 3D film and it’s quality is spectacular. While here in India, even after the release of a number of animated features, we are still giving our animation industry brownie points for being in its nascence. Is one to conclude that Indian animators aren‘t capable of high quality work, or is it just the ‘chalta hai attitude’ of the producers which keeps the quality at bay. This film was also released in the US earlier this year as The Blue Elephant dubbed by Martin Short, Carl Reiner and Miranda Crosgrove. Hence, adapting the film or rather tweaking it to make it “acceptable” or rather “conducive” for the Indian audience required the addition of songs and some star voice-overs. As far as the songs are concerned there are a couple of catchy numbers like “Tu mera jumbo” and “Everything is gonna be all right” (composed by Ram Sampath) that go well with the flow of the film.
Now there is no problem with stars voice-overs for animated characters. But it definitely pinches when one sees the real hero of the film – Jumbo, peeking out from behind of the ‘Kinng‘ of Bollywood – Akshay Kumar on publicity posters. To make the film a tad more paisa-vasool, a song which I would rather call an item-number, was added right after the credits before the film even started. Now, it’s known that the producers would argue that it was just an alternate approach to the narrative of the film. But really whom are they kidding? Akshay‘s nasal voice didn‘t add much personality or life into Jumbo‘s character anyway. This, according to me, didn‘t do any justice to the film per se, but might have helped the producers rake in a few extra greens. No matter how big the film, the animators always are kept at bay in the background, well so much is the injustice that even while the credits roll in the end they share space with clips of Bollywood-stars inside the sound recording studios. Ironical, isn’t it?
Anyway the season demands spread of cheer, so what better way than watching a fun-filled animated feature. Round up the kids and family to hit the nearest screen to catch up with Jumbo, which proves to be a fresh and delightful watch.
TurtleinMotion Studio,a group company
of the RDB Organisation which has been engaged in production and distribution
of movies and television series for over 40 years ,is in search of talented
artists in the field of 2D/3D animation for our Kolkata based office in various
department
Script Writers
Character Designers
2D B/G Artist
Storyboard Artists
Layout Artists
2D Animators
Flash Animators
3D Artists
Marketing Executives (based in Mumbai)
Freshers may apply as interns.
Interested candidates may send an e-mail with
updated resume at careers@turtleinmotion.com
along with the link to your showreel or call at 033-6616-9718.
UK-based Snipple Animation is building
up a new animation studio in Pune that is pulsating with creative energy. A
place where art, technology and sharp business acumen co-exist and complement
each other. Snipple provides 3D as well as 2D animation services for films,
TV series, advertising and related areas.
At Snipple we hire only the best of the best,
and we take pride in our relentless pursuit of excellence in everything we do.
If you think you have what it takes to be a part of this world-class team, we
would like to hear from you.
We are currently recruiting for the following
positions: 1) Senior Modeler
2) Senior Surfacing Artist
3) Senior Rigging Artist
4) Senior 3D Animator
5) Senior 2D Animator
6) Production Manager
Reliance MediaWorks Limited is India`s
fastest growing film and entertainment Services Company and a member of the
Reliance Anil Dhirubhai Ambani Group.
The Company has a dominant and comprehensive
presence in the Film & Media Services: Motion Picture Processing and DI; Visual
Effects; Film Restoration and image enhancement; Digital Mastering: Studios
and Equipment rentals with facilities located at US and India.
Reliance MediaWorks invites you to be a part
of India`s fastest and largest growing entertainment conglomerate. We are launching
VFX Films Division in Mumbai & Pune shortly. We are in search of talent
from the industry that meets our requirements. We are currently looking out
for:
Also send hard copies along with showreel
to:
Reliance MediaWorks Ltd. Plot No A - 62 and 63, Kodak Cinelabs Building, Behind
Tunga International Hotel, Post office Lane, MIDC, Andheri (E), Mumbai-93
Cornershop Animation Studio, A Zee Network
Company (Essel Group Enterprise) which focuses on 3D and 2D animation content
development and broadcast media has opportunities in various departments.
For our 2D Operations in Pune, we are
looking for following artists.
1. Visualiser
2. Flash Animators with 2D background
3. Storyboard Artist
4. 2D Compositor
5. 2D Classical Animators
6. Layout Artist
For our 3D Operations in Mumbai, we are
looking for following artists. 1. Art Director
2. Broadcast design and Motion Graphic Artist
3. 3D Animator
4. Lighting Artist
5. Compositing
6. Production Coordinator
Tasaa Infosolutions Pvt. Ltd (Formerly
Tasaa Netcom Pvt. Ltd) is a rapidly growing IT
corporate with focused interests in:
Packaged solutions from World renowned organizations
like: Autodesk Media and Entertainment Software, Adobe (Gold Partners), Apple,
Wacom, Corel, Microsoft (Gold Certified Partner), PTC, Sage Accpac. We are also
Authorized Training Partner for Autodesk, adobe and Corel.
We are a one step solution for all software needs
of Animation, Gaming, Visualization, Post Production and Manufacturing Industries.
Besides being a professional training and technical
resource for our clients, Tasaa is committed to providing high level support
to our customers and ensuring their success by improving competitiveness, streamlining
operations and helping them to be current on technology.
Requirement for Mumbai Programmer:
Candidate needs to know Programming: MEL and Python.
He should have relevant work experience in a
studio and must have worked on Developing Tools/
application for Autodesk products.
Please send your CV at resumes@tasaa.com
or call at +91-22-42121717.
BIG AIMS, a premier animation training institute
of BIG Animation (I) Pvt. Ltd. a part of Reliance Big Entertainment - the largest
entertainment group in India is hiring for following position for various franchisee
locations in India:
1) Centre Head: Candidate with experience
of over 7 years in heading an animation or educational institute. The candidate
should have skills in marketing and
managing day to day operations of an institute.
2) Counselor: Candidate with of over 3
years of experience in counseling students and should have good communication
and interpersonal skills.
3) Faculty: Candidate should have working
experience of minimum 3 years in a production studio and over 2 years as faculty
with a well established training institutes.
After Effects, Nuke,
Fusion ,Combustion, Boujou, Shake
Post-production (editing) faculty
Editing & sound
Premier, FCP & Editing
Interested candidates can e-mail their resumes
with the position applied in the subject line to: hr@biganimation.com or can
send a hard copy of the resume along with demo-reel to "The Human Resources
Department", BIG Animation (I) Pvt. Ltd, 3rd Floor Muttha Towers, Don Bosco
School Road, Yerawada, Pune 411006.
Sheen Animation Studio Pvt. Ltd. A Delhi
based Production Studio is looking for talents in 2D and 3D for their ongoing
and new international as well as national projects. If you have the experience
an expertise of 2-5 years in the relevant domain handling any of the following
functions, apply in confidence.
Pre-Production
1) BG Design Artists
2) Character Design Artists
3) Matte Painting Artists
4) Concept Artist
2D Animation
1) Flash Animators
2) 2D FX Artists
3) IB And Clean-up Artist
Hiring for all VFX Positions Digital Media Imaging Ltd (a Reliance Media Works Limited company) is involved
in Digital restoration of films, content processing, and 3D Stereo conversion
of filmed entertainment. We are in the process of ramping up to become the biggest
2D to 3D conversion facility in the world. As part of the phase II of our growth
plan we are hiring Compositors and 2D to 3D Stereo conversion Artists.
The required Software skills are:
1+ years experience in any of the following
software platforms
Adobe After Effects, Adobe Photoshop, Combustion
Digital Fusion, Nuke, Shake
Smoke, Flame, Inferno
Silhouette Paint & compositing
3Ds Max, Maya or any other 3D software.
Traditional artists with Painting skills in
Photoshop also can apply
Besides a Quality work environment and Sophisticated
Infrastructure,
We offer you…
Specialized VFX and 3D Stereo conversion training
by an International team from Hollywood.
Opportunity to work on popular international
blockbusters.
Opportunity for tremendous internal growth
for talented Artists.
Long term association will be rewarded based
on performance
We are an employee centric organization, who
believes in touching and changing lives.
We are in a growth phase with ambitious plans
where our primary aim is to build a culture in the organization which focuses
on building careers meaningfully for each employee with a very caring & warm
working culture where everyone is approachable and believes is being proactive
to building a great organization together with a fantastic employee experience
and great results from each employee.
Be part of an exciting journey! Technicolor India (previously Paprikaas) is a premiere animation studio,
based out of a state-of-the-art centre of excellence in Bangalore, working on
international projects for marquee clients in animation, gaming and Film visual
effects.
Technicolor India is currently seeking
highly talented artists to work on international projects in animation and film
visual effects.
If you are game for tough challenges, cut out to work in high pressure situations,
and are armed with excellent credentials in any of the following disciplines: Concept Art
Matte Painting
Modeling
Texturing
Effects
Character Animation
Lighting & Compositing
Film Visual Effects (Rotoscopy, MatchMove, Paint & Prep) or Production Management
ANTS is seeking talented artists and teaching
faculties to be a part of the expansion team and work on various national and
international projects. Areas of key vacancies are: Lighting, Animation and Rigging,
Dynamics, Game Design, Texturing, Creative Art, Designer, Web Developer and Content Creator. Interested candidates can send their resumes and works to hr@antsindia.com.
URL: www.antsindia.com,
Phone Numbers: 080 - 40627000 (ext) 224
Redchillies.vfx is all ready to start
their next project - Ra.One, post the success of "My Name Is Khan".
Loads of challenging 3D and Compositing visual effects work is to be done for
the live action sci-fi superhero film starring Shah Rukh Khan as a superhero.
We are currently looking out for extremely talented
& experienced candidates to work on employment/contract basis. Key vacancies
are Lead Lighting Artist (3DS Max), Animators (3DS Max),
Lead VFX Artist(Maya), Lead Rigging Artist(Maya), Animator(Maya), Lead Match
Moving Artist, to name a few. For details on many more vacancies Click
here.
Apply on hr.vfx@redchillies.com
with your show reel OR send in your showreel at the following address: Ground
Floor, Crescent Towers,Off New Link Road, Oshiwara, Near Morya Estate, Andheri-W,
Mumbai-58.
India`s No.1 Multimedia & Animation Academy
with one of the best state of the Art infrastructure requires trainers in the
field of:
3D Animation: Experience in a 3D Production
Environment. Must have good working knowledge of Max or Maya with simulation
systems-particle, cloth, fluid, fur.
Editing & Vfx: Experienced Candidates
in Premiere, After Effect, Final Cut Pro and Nuke. Knowledge of other compositing
software will be added advantage (Apple Shake & Fusion).
Flash Animators: Experience in Flash with
advanced scripting, Toon Boom Harmony. Should have knowledge in sketching /
traditional animation skills.
Pre Production Artists: People from fine
arts background with pre production experience of animation industry.
Graphics: Candidates with Print Media
and Advertising background with sound knowledge of Photoshop, Illustrator, Corel
Draw & Indesign.
Candidates with Adobe & Autodesk certification
would be preferred.
India`s largest Animation & Multimedia Training
Facility reputed for its path-breaking academic initiatives and profound
achievements requires the following talent to meet surging demand for its revolutionary
training programs and to complement its expansion plans:
CLOTH HAIR & FUR ARTIST
DYNAMICS FX ARTIST
MAYA INSTRUCTOR
3D STUDIO MAX INSTRUCTOR
Dilsukhnagar Arena is a people-friendly organization
offering enriching and rewarding careers with the emphasis on personal as well
as professional growth. You will be working with some of the most talented people
in an empowering, challenging and inspirational work-environment with ample
"Learning and Career Progression" opportunities.
Cornershop Animation Studio, A Zee Network
Company (Essel Group Enterprise) which focuses on 3D and 2D animation content
development and broadcast media has opportunities in various departments.
BIG AIMS, a premier animation training institute
of BIG Animation (I) Pvt. Ltd. a part of Reliance Big Entertainment - the largest
entertainment group in India is hiring for following position for various franchisee
locations in India:
Sheen Animation Studio Pvt. Ltd. A Delhi
based Production Studio is looking for talents in 2D and 3D for their ongoing
and new international as well as national projects. If you have the experience
an expertise of 2-5 years in the relevant domain handling any of the following
functions, apply in confidence.
Hiring for all VFX Positions
ANTS is seeking talented artists and teaching
faculties to be a part of the expansion team and work on various national and
international projects. Areas of key vacancies are: Lighting, Animation and Rigging,
Dynamics, Game Design, Texturing, Creative Art, Designer, Web Developer and Content Creator. Interested candidates can send their resumes and works to 
India`s No.1 Multimedia & Animation Academy
with one of the best state of the Art infrastructure requires trainers in the
field of:
