Prime Focus bags the ‘Best Visual Effects’ Award for ‘White House Down’, at Asia Image Apollo Awards 2014 - AnimationXpress

June 23-2014
Prime Focus bags the ‘Best Visual Effects’ Award for ‘White House Down’, at Asia Image Apollo Awards 2014

Adding another feather to its cap, Prime Focus World, recently bagged the production industry’s prestigious Apollo Award. This time the company has been honoured for its ‘Best Visual Effects’ in the Roland Emmerich-helmed action blockbuster – White House Down.

Led by Alex Pejic, the Prime Focus team delivered 326 visual effects shots for the actioner; they were supported by an ingenious team of 172 artists across London, Mumbai and Vancouver, that delivered the VFX within six months.

“To be recognised on a global platform for the work we do, reinforces our team’s motivation. White House Down was unique in the sense that of the 326 shots we did, approximately 40 per cent were dedicated to a single ‘chase’ sequence, in which the presidential limo is pursued across the White House gardens by terrorists in SUVs. It was absolutely wonderful to work with Roland Emmerich. I congratulate our global VFX team for proving yet again, that we have the most creative artists, and thank them for their endless efforts put in to make this a success”, said Prime Focus co-founder and chief creative director Merzin Tavaria in a statement.

Prime Focus submitted three entries for this year’s Asia Apollo Awards – White House Down and The Great Gatsby for VFX/CGI (long form), and Kai Po Che for Color Grading, and all were nominated.

The Apollo Awards recognise the top talent from broadcast, production and post-production industries, for their technical and creative excellence. Of the165 submissions received, 42 entries made the final cut after careful review by a panel of judges, known for their extensive technical knowledge, critically acclaimed creativity, and years of experience in the media and entertainment industry. The results were tabulated and audited by international auditing firm PricewatehouseCoopers.