The Indian e-commerce giant Flipkart, announced the exclusive launch of MTV Fashiontronix by Soundlogic. The brand’s headsets, power banks and speakers will be exclusively available on Flipkart from 22 December.
Flipkart VP – retail and head of Brand Alliances Michael Adnani said, “We are thrilled to introduce the MTV Fashiontronix range as a Flipkart exclusive. MTV India, an iconic youth brand, is well known for its distinct and cult merchandise and we are confident that the partnership will enable us to create more excitement in the product space for today’s youth.”
The MTV Fashiontronix range is available in trendy colours that make it the perfect accessory for the youth of today. Adding to the existing line up of products, MTV Fashiontronix by Soundlogic will also have speakers in four variants (noise, capsule, rock, barrel), two kinds of earphones (sound pod, stud), two kinds of headphones (thump, boom), a power bank (diet) and a fitness band (pump). The range is competitively priced from Rs 499 for the earphones going up to Rs 10,999 for the speakers.
Viacom 18 Consumer Products senior VP and business head Saugato Bhowmik said, “It’s a pleasure to introduce MTV Fashiontronix sound gear and gadgets that are a great mix of style, design and price which make them perfect for the youth. So, no more compromise between funky and affordable for the young people out there. They can now enjoy great sound at a great price and look cool while doing it! Online is the way to go for young shoppers today and we’re extremely thrilled to have Flipkart – India’s leading e-commerce platform as the exclusive partner for MTV Fashiontronix.”