October 13-2015
Passion Films to win honours at Cannes & Toronto for its animated brand film

Passion Films, a production house based in Mumbai and Delhi recently won the Dolphin and Gold Stevie awards at Cannes for its animated brand Film on Shakti Bhog.

The brand story of how Indian food giant Shakti Bhog was built has been made into a 5-minute animation film produced by Ricky Singh Bedi of Passion Films. The film traces Shakti Bhog’s historical journey from its genesis in 1975 to becoming a big brand that it is today. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

The animated brand film conceptualized and directed by Ranadeep Bhattacharyya and Judhajit Bagchi has been completely illustrated with over 2000 original illustrations. And not only stamps from India, but stamps from abroad have been animated.

This is the only Indian film ever to win the Cannes Dolphin at the Cannes Corporate Media and TV Awards, an international festival dedicated to corporate films.

The Cannes Corporate Media & TV Awards are part of the international festivals of the legendary city of cinema (which also include Cannes Film Festival and Cannes Lions) to be held on 15 October 2015 in Cannes.

The 2015 International Business Awards received 3,700 nominations from organizations of all sizes and in virtually every industry from more than 60 nations. The judges at International Business Awards 2015 cited that the Shakti Bhog brand film is extremely innovative in its blending of the company’s brand story with the journey of the Indian Postal Stamps that is almost a fading art now in the era of internet.

Shakti Bhog was born out of the deep concern to provide hygienic staple food to the people. This was also the vision of independent India’s Economic Planning Policy and to communicate the Planning Commission’s initiatives with respect to food and agricultural policies to its multilingual citizens, postage stamps issued by the PTO came as an effective communication tools solution.

The film with its rich cultural context and treatment has already won highest honours at other prestigious international competitions like the coveted Telly Awards 2015, The Communicator Award 2015, The Videographer Award 2015 and the Accolades Global Award of Excellence 2015.

Joint Director Ranadeep Bhattacharyya explained the process of designing every frame. “I think the credit goes to the entire team. We got used to skype with our team members Ketan and Abhimanyu in the dead of the night for around nine months through this project. Also, Kabir Bedi was gracious enough to give this film the exact voice that it needs. This is a collective effort and reinstates my faith in arts. I am eternally grateful”