With the growing love towards Marvel in India, Disney India is launching Marvel HQ. The channel is replacing Disney XD, which went off-air from 6 January. Disney’s new channel will go on air from 20 January and will commence with four new Marvel animated series including Hulk And The Agents Of Smash, Avengers Assemble, Guardians Of The Galaxy and Ultimate Spiderman. Marvel HQ will be available in four languages including English, Hindi, Tamil and Telugu.
Disney India executive director and head-product media networks Devika Prabhu said, “We are creating a window and first experience for Marvel fans through Marvel HQ. With this channel, we are also introducing new viewers to the Marvel Universe. Currently, the objective is to have all things Marvel.”
The channel is also a fresh new offering to the super-hero action seeking and Marvel fans across the country. It aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids above nine years of age including boys and girls. It will also introduce them to the world of Marvel and bring in youth and audiences who are fans of Marvel animation and the movies.
The other animated shows featuring on the channel will be Pokemon, Beyblade, Digimon and Big Hero 6. The channel’s programming will be boosted in the month of March considering the vacation period of kids and will feature new series such as Black Panther’s Quest Rising Secret Warrior and Future Avengers among others.
On the need to launch a separate channel, Prabhu said, “At Disney, we cater to all our viewers. Disney Junior is targeting pre-school viewers; Disney Channel attends to kids and families. Marvel HQ will give us an opportunity to reach in the action-adventure space. With the growing popularity of Marvel, we feel that there was a need to launch this channel.”
The channel doesn’t have any exclusive deals as of now in regards to content. The network will keep sharing the content with other platforms too. The coming summer vacations are going to be MARVELOUS!