Vserv, the data platform provider for mobile marketing, hired former Google India executive Nadeesh Ramachandran as vice president of sales.
Ramachandran would be responsible for driving Vserv’s sales efforts across India and Southeast Asia, said company in a media statement.
“His experience at Google is invaluable and would prove to be a great advantage to Vserv as we look to further scale up our business in India and Southeast Asia,” said Vserv, founder and CEO, Dippak Khurana.
Vserv founded by Khurana and Ashay Padwal in January 2010, it ties together data from offline/online marketers, telecom operators and mobile app developers besides third-party sources. The platform then creates personas and triggers real-time intent signals for end-user discovery and monetisation.
Ramachandran was heading the retail, QSR and real estate verticals for Google India, before joining Vserv.