Disney Interactive recently launched Citizen Kid, an original web series that celebrates the potential in all kids, and the extraordinary things they accomplish when they embrace their interests and talents. Walt Disney once said: “Our greatest natural resource is the minds of our children,” and this new series attempts at demonstrating the amazing things kids are capable of when parents, guardians and loved ones give their young minds the freedom and encouragement to live their dreams.
Citizen Kid is about inspiring kids to reach their fullest potential, and the series’ exclusive sponsor, Milk, is devoted to fueling that potential.
“Citizen Kid encourages kids to embrace their interests and talents, and Milk is focused on fueling active, successful days by encouraging families to start every day with milk,” Disney Interactive’s VP of alliances and sponsorships Josh Mattison states in a press statement.
Viewers can join the campaign by using #CitizenKid on Twitter, Facebook and across social media to share their own stories about a Citizen Kid (or many) they know.
“Social media participation is a huge piece of #CitizenKid,” Disney Interactive’s senior director of content and programming Dan Reynolds adds. “We’re sharing stories of kids we’ve found who embody the qualities of a Citizen Kid, but we know that our fans and their friends have hundreds of thousands of stories to share and that’s where social comes in.”
During the 18-episode series, viewers will watch children take ordinary activities, like recycling or playing chess, to better the world around them. Disney.com/CitizenKid will feature a new episode every Wednesday, with the first three episodes of Citizen Kid already live.