DC Thomson Consumer Products publishing programme for The Beano and its star characters Dennis the Menace and Gnasher continues to go from strength to strength with the licensor celebrating its book release The Diary of Dennis the Menace: World Menace Day has been named a World Book Day title.
In partnership with Penguin Group UK, DC Thomson recently launched a highly successful children’s fiction series based on the irrepressible comic strip character. The Diaries of Dennis the Menace book series became the best-selling young fiction launch of last year, selling almost 115,000 copies across the range to date.
DC Thomson head of brands Tim Collins said: “We’re honoured that The Diary of Dennis the Menacehas been chosen as a World Book Day title and we’re thrilled that it will be a part of the largest celebration of reading for children. Not only is this recognition a fantastic achievement for the brand but it’s also testament to its enduring popularity. Dennis and Gnasher have successfully made the leap from comic strip to young fiction novels andproven that the appetite for these characters on the printed page has never been greater.”
Following the remarkable success of the range, The Diary of Dennis the Menace has been selected as a World Book Day 2015 title; a unique achievement for a work of licensed fiction.The Diary of Dennis the Menace: World Menace Day will give young fans the opportunity to read all about The Beano’s most popular character’s hilarious antics, penned in his own words with a range of pictures, puzzles and mazes. Targeting kids aged 7+, it is one of ten titles selected for World Book Day that children will be able to redeem with one of the 14 million National Book Tokens that will be distributed to schools in the UK.