Cosmos-Maya has redefined animated content for a long time now. The company’s bouquet of 28 YouTube channels under the umbrella brand, WowKidz now has its content available in all major languages namely – Tamil, Telugu, Kannada, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi, along with Hindi and English.
Though the foray has been recent, videos on Gujarati and Bengali channels have more than a million hits in less than two weeks. Children have been deprived of content in their mother tongue for long and WowKidz has been able to bridge that gap. The move gives the diaspora audience, which constitutes a large percentage of WowKidz’s 21 million subscribers and 10.5 billion views, an opportunity to ‘Go Back to the Roots’.
Cosmos-Maya CEO Anish Mehta said, “We now provide content to millions of Indian children in their preferred language. They have given us a rousing reception and we will not stop until the length and breadth of the country is covered. Wherever there is internet and smartphone penetration, there will be WowKidz providing best in class entertainment in the language of choice. Today we have 10 Indian languages and 10 more will be added in due course. Even the Indian diaspora audiences are rejoicing as WowKidz has given them an avenue to reconnect with their Indian roots and inculcate in children the goodness of their culture.”
Kids in India, over the years have been watching foreign shows. The country’s data revolutions have given the masses a great opportunity and, YouTube in particular, has been a big winner in this regard. Building on this, Cosmos-Maya is changing the landscape of Indian animation industry by providing homegrown animation content to the Indian viewers and is also gaining traction internationally.