Genius Brands International has strategically partnered with Comcast for the distribution of Baby Genius content. The deal will have Comcast making all episodes of Baby Genius Nursery Rhymes and Baby Genius Baby Animals series available to Xfinity TV customers to stream online or download through the Xfinity TV Go app and website. The content will also be available for free on Xfinity TV.
Prior to the new agreement, which transitions the partnership from marketing-based to commercial based, Baby Genius content was available through Xfinity’s Baby Boost Channel, where it was the number one On-Demand property. Over the past seven years, Baby Genius content has amassed over 50 million downloads and over 500,000 VOD users per month across Xfinity TV platforms.