Disney Consumer Products (DCP), the business segment of The Walt Disney Company has rolled out a really cool range of products that celebrate the comedy-adventure Big Hero 6, which debuts in theatres on 7 November, 2014.
Big Hero 6 is an action-packed comedy-adventure about the special bond that develops between Baymax (voice of Scott Adsit), a plus-sized inflatable robot, and prodigy Hiro Hamada (voice of Ryan Potter). When a devastating event befalls the city of San Fransokyo and catapults Hiro into the midst of danger, he turns to Baymax and his close friends adrenaline junkie GoGo Tomago (voice of Jamie Chung), neatnik Wasabi (voice of Damon Wayans Jr.), chemistry whiz Honey Lemon (voice of Genesis Rodriguez) and fanboy Fred (voice of T.J. Miller). Determined to uncover the mystery, Hiro transforms his friends into a band of high-tech heroes called Big Hero 6.
The film and product line has marked the first partnership between Disney and Marvel since the comics company was acquired by Disney in 2009.
Disney’s product line related to the upcoming film includes action figures, plush, role-play toys, apparel, home décor and books and will be available at mass and specialty retailers nationwide, Disney Stores and DisneyStore.com.
DisneyStore.com also offers a Create Your Own shop that allows fans to personalise a variety of items, from tech accessories and school supplies to apparel and party invitations, with their favourite characters from the movie.
In addition, apparel licensee Threadless will be hosting a contest from 27 October to 17 November that will invite all the participants to design an original t-shirt inspired by Hiro, Baymax and the rest of the Big Hero 6 team. The winner will receive a prize package including $2,000 cash, a $500 Threadless gift card and a hand-drawn, framed Big Hero 6 piece of artwork from a Disney character artist.