AMD showcased new technology that can bring 360 degree video and Virtual Reality to millions at the Mumbai Film Festival 2016, organised by the Mumbai Academy of the Moving Image (MAMI). Utilising a bleeding edge VR capture instrument with up to 32 cameras as well as AMD’s GPU-accelerated video stitching software in conjunction with Radeon Pro Graphics, the new technology is being used initially to develop content to promote the upcoming Baahubali: The Conclusion, a movie directed by SS Rajamouli scheduled to premiere on 28 April, 2017.
To create these experiences, AMD has built a radical new VR capture camera – the bb360cc – and leading-edge 360-degree video stitching software. Costing Rs 10 crore and developed over six months, the bb360cc provides real-time VR preview and up to 32 cameras. Using AMD-created Project Loom software, videographers can rapidly stitch 360-degree video, often in real-time or nearly so, eclipsing the time needed using alternative techniques. The open source Project Loom software is expected to be widely available to content creators by the end of the year.
The 5:04 minutes video uploaded on YouTube takes us through the actual set of Baahubali: The Conclusion. The location is of the Palace ground which on-site is spread across five to six acres with blue screens around the set-up. As various characters from the movie take us through the venue, the VR experience gives a feel of the grandeur and the nature of the set. The amount of blue screens observed around gives a fair idea about the VFX/CGI work which will be seen on the big screen in 2017.
“AMD is committed to bringing VR to millions across the globe and that includes enabling filmmakers to provide cinematic quality to a VR experience,” said Radeon Technologies Group, AMD, senior vice president and chief architect, Raja Koduri. “On the sets of Baahubali, it is being shot with the new bb360cc camera and the teaser clips being shown at MAMI are easily the most stunning 360 video yet experienced. The Sword of Baahubali is a very ambitious real-time computer graphics VR experience that is designed to push the limits of next generation GPU hardware.”
“As humans we are at awe when we experience things of large scale – both natural and man-made,” said Baahubali films, director, SS Rajamouli. “We are at awe when we see the Grand Canyon, we are also at awe when we stand next to 2,722 feet tall man-made Bhurj Khalifa. I have been fascinated by the possibilities with scale since the first time I experienced VR. Through collaboration with AMD’s Radeon Technologies Group we have been fortunate to get access to cutting edge VR technologies that are helping us to push the boundaries like never before.”
Arka Media Works, co-founder and CEO, Shobu Yarlagadda said, “We are targeting the release of The Sword of Baahubali in April, 2017 around the release of the film. We already have a few hundred theaters planning to install the VR equipment to support the launch of this extraordinary and compelling VR experience.”
Under the creative direction of SS Rajamouli, Arka Media Works and AMD, Radeon Technologies Group (RTG) are using the new technology to collaborate on two pieces of compelling VR content: a 360-degree video titled “On the Sets of Baahubali” and a fully immersive VR experience, “The Sword of Baahubali.” On the Sets of Baahubali is available now, and was shown to attendees of MAMI on 22 and 23 October along with early takes of The Sword of Baahubali.
“We are beyond thrilled to have Baahubali: The Conclusion and AMD’s Radeon Technologies Group showcase the world’s most advanced VR experience for the first time here at MAMI,” said Anupama Chopra, director of the JIO MAMI 18th Mumbai Film Festival with Star.
AMD’s partnership with Baahubali: The Conclusion is aimed at delivering a Premium VR experience on devices such as Oculus Rift and HTC Vive and pushes the envelope of photo realistic VR rendering in real-time. The ultimate goal of AMD is to bring VR to millions across the globe using immersive and future-ready technologies. Most recently, AMD is also working closely to help bring the Assassin’s Creed movie VR Experience to Life. There’s also a graphic novel and animated series in pipeline based on the Baahubali film.