Nike inspires runners by creating personalised animated films
3:00 pm PDT 09/01/2015 By AnimationXpress Team

One of the world’s largest suppliers of athletic shoes and a major manufacturer of sports equipment, Nike, is attempting to inspire runners in the US and Canada to outdo their 2015 track records. For this, it has created more than 100,000 personalised animations tailored to the specific cities, climates and sporting activities of its Nike+ members. Your Year with Nike+ uses data gleaned from individuals to inform their own personalised one-minute film. Every Nike+ user is sent a link to his short, whose content … Read More

MPC Creative produce cavity-destroying mascot ‘Captain Aquafresh’ for TBWA
4:00 pm PDT 06/12/2014 By AnimationXpress Team

Designed and directed in-house through MPC Creative, the CG superhero is a new mascot for toothpaste brand Aquafresh, gallantly defending teeth against cavities and sugar. Conceived by TBWA and directed by Jake Mengers through MPC Creative, a range of variations for the superhero’s look and feel were explored in pre production. Captain Aquafresh is a fallible character, with his own unique charms. The team used a live action actor to capture facial movements and expressions, these nuances were then incorporated … Read More

Sony PlayStation pulls the plug on its blatantly sexist TVC
12:00 pm PDT 25/11/2014 By AnimationXpress Team

Sony has widely pulled out an ad from its European PlayStation YouTube channel, presumably because of the spot’s obvious sexist connotations. The ad, which first went online on 21 November and was soon set to “private” can still be viewed elsewhere on YouTube. It features an attractive brunette ‘doctor’ who at first appears to be suggesting the viewer has been ‘pleasuring himself’: “I bet you’ve already done it today. Or are you afraid you’re doing it too often? In your bedroom … Read More

Roto Shah and Vaibhav Studios come together for O&M’s new TVC for ‘Centre Fruit Xplode’
2:30 pm PDT 19/11/2014 By Niyati Handa

One of contemporary India’s finest animation companies, Vaibhav Studios and independent music producer, composer and multiple award winning musician Roto Shah, recently collaborated on a new animated commercial for ‘Centre Fruit Xplode’. Ogilvy & Mather, an International advertising agency, wanted the entire campaign for the launch of the new brand Centre Fruit Xplode to have an animated twist, that’s when it approached Vaibhav Studios to design and produce the ad films. “The scripts were fun and it was a great … Read More

Rooney & Co Get Animated In Nissin Launch
1:00 pm PDT 19/11/2014 By AnimationXpress Team

A specially commissioned 30 second advert created in Japanese anime style by world renowned animator Kazuto Nakazawa, whose artwork can also be seen in the Kill Bill movies, features Angel Di Maria, Wayne Rooney and Robin van Persie. ‘Hungry to Win’ is part of Nissin’s global marketing initiative, created to inspire its consumers to ‘rise to the challenge’ and reflect Manchester United’s vision – to be the best both on and off the pitch. It is the first time the … Read More

ZeeQ launches its new brand communication through ‘Masti Bhari’ TVC
1:15 pm PDT 10/11/2014 By AnimationXpress Team

ZeeQ, one of India’s popular kid’s entertainment channels that boasts of an interesting line-up of shows and offers Mind-full Masti has rolled out a brand new TVC for its young audience. Keeping in mind the objective of establishing itself as a provider of ‘clean entertainment but with unlimited masti’, the channel has picked up an important element of a child’s characteristics which is – “Masti”. The new TVC is trying to establish the position that ‘Masti’ keeps both the body … Read More

Choose your side with Honda’s new TVC ‘The Other Side’ for its Civic Type-R
5:15 pm PDT 01/11/2014 By AnimationXpress Team

When we think of Honda, we think of family, middle-of-the-bell-curve, happy cars. Well, with its ingenious new interactive YouTube video supporting the Civic Type-R called, “The Other Side,” Honda says not so fast.  The viewer watches a single video but can toggle from the happy-go-lucky Honda to this dark parallel-universe Honda with a click of the keyboard, as the video is running. Honda has a neat trick out that you’ll see floating around the internet this Halloween. The new ad for the Honda Civic … Read More

Oakley’s ‘Disruptive by Design Challenge’ TVC conceptualised, designed and executed by The Square Peg Films with Virat Kohli
9:00 am PDT 29/10/2014 By AnimationXpress Team

Oakley, one of the leading global sports brands, launched its interactive campaign ‘Disruptive by Design Challenge’ with Virat Kohli as Oakley’s face in India to spread awareness amidst the social media audience about four different categories of eye wears that the brand produces. “Our objective was to create an innovative video that features Virat and explains the brand’s offering. That’s why we chose to go the interactive route and planned to make the video using YouTube’s annotation feature. In the … Read More

Alpenliebe’s Juzt Jelly TVC tickles your ‘Jelly’ bone
2:00 pm PDT 21/10/2014 By AnimationXpress Team

Perfetti Van Melle has always been known for creating advertising that stands out with its wit and freshness. The confectionery giant has just launched a campaign for its brand Alpenliebe Juzt, conceptualised by McCann Delhi which unfolds in a jelly world. The TVC focuses on the everyday, frivolous situations that surprisingly become exciting in the jelly world capturing the theme ‘Jelly Ki Duniya, Mast Duniya’. Nikhil Sharma, Director – Marketing, Perfetti Van Melle, said: “Alpenliebe Juzt Jelly has been one … Read More unveils brand campaign with Hrithik Roshan
1:00 pm PDT 20/10/2014 By AnimationXpress Team

The on-demand digital entertainment portal has unveiled its brand campaign ‘Zindagi Ka Sound Track’, which kick-started with a TVC featuring the voiceover of Bollywood superstar Hrithik Roshan. The 360-degree brand campaign has also initiated a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio. Twitteratis have to tweet completing the sentence, ‘Music ZindagiKa…’ CEO Siddhartha Roy said in a press statement: “Our aim is to encapsulate what music means to people in different situations. … Read More

PostPanic delivers a stunning TVC for TNT’s ambitious Human Network script
1:30 am PDT 14/10/2014 By AnimationXpress Team

Amsterdam based agency, Etcetera turned to PostPanic director Mischa Rozema to take on the challenge of its hugely ambitious Human Network script. Central to the integrated global campaign for TNT, is a stunning 50 second television spot highlighting the delivery giant’s far-reaching network of dedicated couriers. With an accompanying TVC cutdown of 30 seconds, personalised video for TNT’s existing clientbase and several key print visuals, PostPanic took on producing the main bulk of the integrated campaign followed by localising to … Read More

Smokey Bear Storybook App Launched for Fire Prevention Week
12:30 pm PDT 06/10/2014 By AnimationXpress Team

HelpsGood, a digital agency focused on social good, has announced that it released a new original Smokey Bear storybook app, Smokey Bear and the Campfire Kids, the first ever digital book featuring Smokey Bear. Launching in support of Fire Prevention Week (5-11 October), Smokey Bear and the Campfire Kids is the first to be released in a planned four-book series featuring Smokey Bear and his enduring “Only You Can Prevent Wildfires” prevention message. In celebration of Fire Prevention Week, Smokey Bear and … Read More