Oakley’s ‘Disruptive by Design Challenge’ TVC conceptualised, designed and executed by The Square Peg Films with Virat Kohli
9:00 am PDT 29/10/2014 By AnimationXpress Team

Oakley, one of the leading global sports brands, launched its interactive campaign ‘Disruptive by Design Challenge’ with Virat Kohli as Oakley’s face in India to spread awareness amidst the social media audience about four different categories of eye wears that the brand produces. “Our objective was to create an innovative video that features Virat and explains the brand’s offering. That’s why we chose to go the interactive route and planned to make the video using YouTube’s annotation feature. In the … Read More

Alpenliebe’s Juzt Jelly TVC tickles your ‘Jelly’ bone
2:00 pm PDT 21/10/2014 By AnimationXpress Team

Perfetti Van Melle has always been known for creating advertising that stands out with its wit and freshness. The confectionery giant has just launched a campaign for its brand Alpenliebe Juzt, conceptualised by McCann Delhi which unfolds in a jelly world. The TVC focuses on the everyday, frivolous situations that surprisingly become exciting in the jelly world capturing the theme ‘Jelly Ki Duniya, Mast Duniya’. Nikhil Sharma, Director – Marketing, Perfetti Van Melle, said: “Alpenliebe Juzt Jelly has been one … Read More unveils brand campaign with Hrithik Roshan
1:00 pm PDT 20/10/2014 By AnimationXpress Team

The on-demand digital entertainment portal has unveiled its brand campaign ‘Zindagi Ka Sound Track’, which kick-started with a TVC featuring the voiceover of Bollywood superstar Hrithik Roshan. The 360-degree brand campaign has also initiated a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio. Twitteratis have to tweet completing the sentence, ‘Music ZindagiKa…’ CEO Siddhartha Roy said in a press statement: “Our aim is to encapsulate what music means to people in different situations. … Read More

PostPanic delivers a stunning TVC for TNT’s ambitious Human Network script
1:30 am PDT 14/10/2014 By AnimationXpress Team

Amsterdam based agency, Etcetera turned to PostPanic director Mischa Rozema to take on the challenge of its hugely ambitious Human Network script. Central to the integrated global campaign for TNT, is a stunning 50 second television spot highlighting the delivery giant’s far-reaching network of dedicated couriers. With an accompanying TVC cutdown of 30 seconds, personalised video for TNT’s existing clientbase and several key print visuals, PostPanic took on producing the main bulk of the integrated campaign followed by localising to … Read More

Smokey Bear Storybook App Launched for Fire Prevention Week
12:30 pm PDT 06/10/2014 By AnimationXpress Team

HelpsGood, a digital agency focused on social good, has announced that it released a new original Smokey Bear storybook app, Smokey Bear and the Campfire Kids, the first ever digital book featuring Smokey Bear. Launching in support of Fire Prevention Week (5-11 October), Smokey Bear and the Campfire Kids is the first to be released in a planned four-book series featuring Smokey Bear and his enduring “Only You Can Prevent Wildfires” prevention message. In celebration of Fire Prevention Week, Smokey Bear and … Read More

Eeksaurus Studio attempts to create vigilant citizens with ‘Mumbai Ke Liye 1 Minute’ TVC
7:00 am PDT 06/09/2014 By AnimationXpress Team

Mumbai Police in its fight against terror has teamed up with Ogilvy, ICICI and Eeksaurus to spread awareness and create vigilant citizens through their video ‘Mumbai Ke Liye 1 Minute’. The video, which has been designed in a ‘spot the suspicious object’ game format, hit theatres exclusively across Mumbai on the 29 August. The campaign has been designed to encourage the citizens of Mumbai to be more vigilant when they go out to worship Ganpati Bappa. Tempting the viewer with … Read More

WATConsult wins 19 awards at CMO Asia
2:00 pm PDT 05/08/2014 By AnimationXpress Team

The latest was when WATConsult, won 19 awards at the recently held ‘CMO Asia – Social Media & Digital Marketing Excellence Awards’ in Singapore on 31 July 2014. An APAC level award which witnessed participation from 12 countries in the Asian region; the landslide win has made WATConsult, the highest awarded independent digital media agency in India. Read More

Adlabs Imagica adds to the fun with ‘Masti Ki Baarish’ TVC
1:30 pm PDT 05/08/2014 By AnimationXpress Team

Adlabs Imagica has got Vishal Punjabi from The Wedding Filmer to create an ad film on its “Masti ki Baarish” campaign. The film shows families enjoying at Imagica while it rains and beautifully captures the fact that there is something for every age group at Imagica. Read More

The Square Peg Films: An end to end video production agency
6:00 pm PDT 16/07/2014 By Sidharth Iyer

Video consumption on varied platforms; be it online, TV, outdoor or other mediums, is constantly on the rise and when there is a requirement there needs to be someone or something working towards fulfilling it. Here is where a small start-up going by the name The Square Peg Films (TSPF) comes to mind. Read More

MindShift Interactive delivers a successful digital campaign for HomeShop18
12:05 pm PDT 04/07/2014 By AnimationXpress Team

MindShift Interactive, an insightful digital outreach agency, successfully completed a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The total impressions of the campaign were over 100 Million across the digital space, with a total of 320,000 Visits on the website, 200,000 subscribers on WhatsApp and in addition to that, the Shopping Makes Me Happy TVCs garnered a total of 140,000 Views on YouTube. Read More

Dwarf joins hands with Babel and Réseau Ferré de France for the production of 3 TVCs
6:36 pm PDT 11/06/2014 By AnimationXpress Team

Dwarf Animation Studio has collaborated with Babel and RFF to realise a viral campaign, both original and intergenerational, dedicated to the fight against dangerous behavior at level crossings. Read More

FIFA World Cup 2014 ‘gets animated’ with Nike
2:30 pm PDT 10/06/2014 By AnimationXpress Team

Just when you thought you’d seen most of what the big sports brands had to offer in this year’s World Cup advertising, Nike brings back Rooney, Neymar Jr and Ronaldo for another epic turn. But this time in an animated short. Read More