TVC

Eeksaurus Studio attempts to create vigilant citizens with ‘Mumbai Ke Liye 1 Minute’ TVC
7:00 am PDT 06/09/2014 By AnimationXpress Team

Mumbai Police in its fight against terror has teamed up with Ogilvy, ICICI and Eeksaurus to spread awareness and create vigilant citizens through their video ‘Mumbai Ke Liye 1 Minute’. The video, which has been designed in a ‘spot the suspicious object’ game format, hit theatres exclusively across Mumbai on the 29 August. The campaign has been designed to encourage the citizens of Mumbai to be more vigilant when they go out to worship Ganpati Bappa. Tempting the viewer with … Read More


WATConsult wins 19 awards at CMO Asia
2:00 pm PDT 05/08/2014 By AnimationXpress Team

The latest was when WATConsult, won 19 awards at the recently held ‘CMO Asia – Social Media & Digital Marketing Excellence Awards’ in Singapore on 31 July 2014. An APAC level award which witnessed participation from 12 countries in the Asian region; the landslide win has made WATConsult, the highest awarded independent digital media agency in India. Read More


Adlabs Imagica adds to the fun with ‘Masti Ki Baarish’ TVC
1:30 pm PDT 05/08/2014 By AnimationXpress Team

Adlabs Imagica has got Vishal Punjabi from The Wedding Filmer to create an ad film on its “Masti ki Baarish” campaign. The film shows families enjoying at Imagica while it rains and beautifully captures the fact that there is something for every age group at Imagica. Read More


The Square Peg Films: An end to end video production agency
6:00 pm PDT 16/07/2014 By Sidharth Iyer

Video consumption on varied platforms; be it online, TV, outdoor or other mediums, is constantly on the rise and when there is a requirement there needs to be someone or something working towards fulfilling it. Here is where a small start-up going by the name The Square Peg Films (TSPF) comes to mind. Read More


MindShift Interactive delivers a successful digital campaign for HomeShop18
12:05 pm PDT 04/07/2014 By AnimationXpress Team

MindShift Interactive, an insightful digital outreach agency, successfully completed a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The total impressions of the campaign were over 100 Million across the digital space, with a total of 320,000 Visits on the website, 200,000 subscribers on WhatsApp and in addition to that, the Shopping Makes Me Happy TVCs garnered a total of 140,000 Views on YouTube. Read More


Dwarf joins hands with Babel and Réseau Ferré de France for the production of 3 TVCs
6:36 pm PDT 11/06/2014 By AnimationXpress Team

Dwarf Animation Studio has collaborated with Babel and RFF to realise a viral campaign, both original and intergenerational, dedicated to the fight against dangerous behavior at level crossings. Read More


FIFA World Cup 2014 ‘gets animated’ with Nike
2:30 pm PDT 10/06/2014 By AnimationXpress Team

Just when you thought you’d seen most of what the big sports brands had to offer in this year’s World Cup advertising, Nike brings back Rooney, Neymar Jr and Ronaldo for another epic turn. But this time in an animated short. Read More


After Studios: Not just a post production house
1:00 pm PDT 27/05/2014 By Sidharth Iyer

Speaking to AnimationXpress.com’s Sidharth Iyer, After Studios’ Gerry Gonsalves – who is the studio manager – throws light on how VFX happened for the studio, their repertoire of work, collaborating with a certain Ashutosh Gowariker, hurdles faced by the industry and much more over a hot cuppa. Read More


Dominos OLO communicates pizza ordering in a unique style with Eeksaurus
12:50 pm PDT 14/05/2014 By AnimationXpress Team

The campaign created through the joint efforts of Eeksaurus and Contract advertising, looks to blend together life stories of friends, spouses and siblings with live action and stop motion animation to detail the process of online delivery. Read More


Framebot Studio Delivers CGI for Kellogg’s Krrish 3 Promo TVC
6:46 pm PDT 19/11/2013 By Zeenia Boatwala

Mumbai based Framebot Studio, jumpstarted this year by Hormaz Baria, a renowned face of Indian Animation Industry, has delivered CGI for Kellogg’s Krrish 3 Promo TVC. A Toy CG model of Hrithik Roshan in Krrish Avatar along with a Bag tag was created by studio. Both these CGI models are an actual representation of the products which come as a gift with the new Kellogg’s Chocó’s Krrish 3 Special Pack. Read More


Wilson Louis creates Water Creature for Shree Ultra Cement TVC
11:37 am PDT 17/05/2012 By Khushali Jobalia

He loves to create Horror and Creatures. After making several features loaded with CG Creatures, VFX and Horror, stamped with his unique style and treatment, Wilson Louis has now created and directed a Water Creature in a unique horror themed commercial for Shri Ultra Cement. Read More


Lowe Lintas India: On board with its new Domex CGI-Live Action TVC 1st time in India
6:22 am PDT 08/05/2012 By Khushali Jobalia

LOWE LINTAS INDIA is first time developing a full fledged CGI-Live action TVC for Domex (Germ Killer) in India. Domex is a Unilever Brand. Till date all the Domex films have been created abroad and then dubbed in Indian languages. This is the first time that Lowe India is doing it in INDIA.
The Animation production for the TVC has been done by Mumbai based Vaibhav More Films while the product window live action has been done by Affirmative Ideas. Read More