Qyuki & Coca-Cola pay tribute to Indian soldiers via short film
10:30 am PDT 20/08/2015 By AnimationXpress Team

Qyuki Digital Media and Coca-Cola India have produced a special digital short film paying tribute to the real heroes of India – the jawans on the borders. The film follows the journey of a soldier from his military base in the north down to his home in the beautiful backwaters of Kerala. With the intention of fulfilling the final wish of a fellow soldier who died in the line of duty, he makes an emotional stop en route, to his colleague’s … Read More

Nostalgia: Use of animation in popular brand campaigns over the years
3:00 pm PDT 21/07/2015 By Prerna Kothari

Advertising is a very important business spend for brands to stay relevant in this competitive market space. What is a brand, one may ask… Well it’s a name, term, design or other feature that differentiates one seller’s product from others, and one of the most important aspects of a brand is its recall value. When you hear the word ‘ZooZoo’ one immediately associates it with the brand Vodafone. That is the power of a well executed advertising strategy and the … Read More

Mirinda crashes the Pepsi IPL with a little ‘Pagalpanti’
1:30 pm PDT 23/05/2015 By AnimationXpress Team

The Indian Premiere League (IPL) is one of the biggest platforms ever presented for young aspiring cricketers to don the blue jersey and represent the country in a sport that is almost treated as a religion. Though it also brings families together and has the extra addition of entertainment with sportsmanship that works well to enthrall one and all. The prime sponsor of the league – Pepsi – has been running a nationwide campaign of encouraging anyone and everyone who … Read More

MPC and RSA Films create slow-motion TVC for Honda Civic
3:00 pm PDT 06/05/2015 By AnimationXpress Team

MPC and RSA Films along with director Johnny Hardstaff have created a new ad film for Honda. The spot, conceived by Wieden+Kennedy uses complex filming techniques to create the virtually frozen look for the 60 second spot and corresponding 20 second cutdowns for each car in the Honda Civic range. MPC worked closely with Hardstaff and the production team, shooting the cars at 1000 frames per second on a bespoke Bolt camera rig, and separately shooting engineers and backdrops at … Read More

Parle Agro marks 30 years of Frooti with a refreshed look; NY-based Sagmeister & Walsh assist in rebranding
10:30 am PDT 31/03/2015 By AnimationXpress Team

This summer, Parle Agro is completely set for a national launch of the new Frooti packaging designs accompanied with pan-India marketing campaign introducing ‘The Frooti Life’ to all its consumers. The rejuvenated visual identity, including logo design and packaging aims to demonstrate Frooti as bold, fearless and iconic along with establishing its equity amongst a much larger audience to help it acquire a wider consumer base. Frooti has always been way ahead of its time since its inception in 1985. … Read More

Linc Pens’ new animated TVC to promote ‘Linc Twinn’
1:00 pm PDT 20/02/2015 By AnimationXpress Team

Linc Pens is all set to woo consumers with its unique animated TVC for its one-of-a kind product: Linc Twinn. The campaign is likely to bring the vibrancy of Indian folk music to Indian television. Linc Twinn combines the power of a pen and a pencil in a single body. The communication reflects on the utility of Linc Twinn through an animated series which is sure to make a mark in the cluttered advertisement world, the company said. The advertisement … Read More

Entries invited from South India for 9th edition of Pepper Creative Awards
2:00 pm PDT 17/02/2015 By AnimationXpress Team

The Advertising Club Cochin and Pepper Creative Awards Trust have jointly announced the 9th edition of the Pepper Creative Awards. A call for entries has been sent to all ad agencies in South India. The last date for the receipt of entries is 10 March. The five-member panel who will judge the awards, include Agnello Dias, Managing Partner, Taproot; Rajeev Rao, NCD, Ogilvy & Mather India; Prathap Suthan, Managing Partner/Chief Creative Officer at Bang In The Middle; KS Chakravarthy till … Read More

Cheer for Men in Blue, Get United with Micromax’s Unite Cricket Anthem
5:00 pm PDT 13/02/2015 By AnimationXpress Team

In India, one’s language changes every hundred kilometers, but one of the few things which brings our diverse cultures together, is our love for ‘cricket’& ‘music’. Encouraging the fans across the country to come together and cheer for the Indian cricket team as they fight to retain their world cup title, country’s leading handset player, Micromax Informatics Limited, today unveiled the ‘Micromax Unite Cricket Anthem’. Recreating the cult Hindi song, ‘Chale Chalo’, the anthem brings together 9 artistes, singing in … Read More

Android debuts a new ad ‘Friends Furever’ and its going viral
4:30 pm PDT 09/02/2015 By AnimationXpress Team

The new TV spot for Google’s Android OS has been breaking the internet with a collection of short videos showing animals working together to help each other in different situations. The ad is part of the company’s recent “Be Together. Not the Same” campaign, which debuted along with Android 5.0 Lollipop in October 2014. The campaign was also pushed at CES 2015, not just by Google but by its hardware partners as well. The ads were an Apple thing previously … Read More

Nike inspires runners by creating personalised animated films
3:00 pm PDT 09/01/2015 By AnimationXpress Team

One of the world’s largest suppliers of athletic shoes and a major manufacturer of sports equipment, Nike, is attempting to inspire runners in the US and Canada to outdo their 2015 track records. For this, it has created more than 100,000 personalised animations tailored to the specific cities, climates and sporting activities of its Nike+ members. Your Year with Nike+ uses data gleaned from individuals to inform their own personalised one-minute film. Every Nike+ user is sent a link to his short, whose content … Read More

MPC Creative produce cavity-destroying mascot ‘Captain Aquafresh’ for TBWA
4:00 pm PDT 06/12/2014 By AnimationXpress Team

Designed and directed in-house through MPC Creative, the CG superhero is a new mascot for toothpaste brand Aquafresh, gallantly defending teeth against cavities and sugar. Conceived by TBWA and directed by Jake Mengers through MPC Creative, a range of variations for the superhero’s look and feel were explored in pre production. Captain Aquafresh is a fallible character, with his own unique charms. The team used a live action actor to capture facial movements and expressions, these nuances were then incorporated … Read More

Sony PlayStation pulls the plug on its blatantly sexist TVC
12:00 pm PDT 25/11/2014 By AnimationXpress Team

Sony has widely pulled out an ad from its European PlayStation YouTube channel, presumably because of the spot’s obvious sexist connotations. The ad, which first went online on 21 November and was soon set to “private” can still be viewed elsewhere on YouTube. It features an attractive brunette ‘doctor’ who at first appears to be suggesting the viewer has been ‘pleasuring himself’: “I bet you’ve already done it today. Or are you afraid you’re doing it too often? In your bedroom … Read More