What is animation and what role does it play in live streamed entertainment?
Animation was first used in the early twentieth century. The first animation was created in December 1888 by Frenchman Charles-Emile Reynaud for the Théâtre Optique when he hand painted pictures on a long perforated strip of film that was wound on the two spools of his projection praxinoscope that received its patent in 1888. Between 1892 and 1909, more than 500,000 visitors to the Musée Grevin in Paris enjoyed over 12,800 of his shows. Each film lasted between 10 and 15 minutes and some of the films included cartoons.
In 1906 Spaniard Segundo de Chomon who produced many short trick films using stop motion techniques (where objects were first filmed and then manipulated within the frame) for the French film company Pathé. Animation continued to evolve as different individuals continued to experiment with animation such as Frenchman Emile Cohl who is credited with the creation of the first animated film Japon de Faintasie in 1907.
Walt Disney arrived on the scene in the 1920’s and established Walt Disney Studios, as well as his competitors from Inkwell Studios, the Fleischer Brothers who began creating animated films with 2D drawings and synchronised sound. Animation became a vital ingredient in the entertainment business. It continued to develop through the innovations of different creators during the 21st century. Animation in the 22nd century has evolved into a highly evolved immersive, and realistic form of story telling that is created through the use of specially designed complex computer programmes that are delivered in real time through HD streaming directly to users.
How immersive atmospheres are built using design and technology
Technology plays a very important role in creating the immersive atmosphere for real time interactive experiences. There are four types of technologies that are especially effective when designing online interactive experiences:
AR (Augmented Reality) is a very helpful visualisation tool that enables individuals to visualise different elements through the use of the overlay of digital 3D elements such as an image or a video onto the physical environment, blending virtual elements with an individual’s perception of the real world. AR is used in many different sectors, from gaming to taking a virtual tour of a property or test driving a new car.
MR (Mixed Reality) is a combination of AR and VR that creates a universe where users experience a co-existing combination of real world components and digital virtual elements which is perfect for areas that require simulations such as healthcare, video games, and manufacturing that need to be simultaneously dynamic and interactive. Users benefit from being immersed into a virtual environment while still being aware of real world elements so that they can interact with them in reality while still being aware of their physical environment which allows users to effectively interact in real time when engaging in different activities.
VR (Virtual Reality) is used to create an IVW (Immersive virtual world) and simulates a person’s physical presence in a virtual world through the use of stereoscopic displays, spatial audio, and head tracking which provides users with the ability to perceive depth, sound, and movement giving them the impression that they have actually entered and become part of the virtual world that they are experiencing. This technology is used across a number of different sectors that range from retail to online gaming.
Interactive shows vs. Traditional broadcasting
The way that we consume content has drastically changed since the internet went mainstream. Traditional broadcasting used a very linear experience where content was diffused and the viewer watched it passively from start to finish without any type of interaction. It can be broadcast across different platforms and offers a narrative that is created and then passively watched by audiences. The story remains the same regardless of who is watching the video.
Interactive shows are delivered in real time, using HD streaming and are non-linear, which means that the story develops as it is told. Viewers can engage and make choices that will determine the final outcome of the content that is being created. Being actively engaged and interacting with content makes it a more personalised and immersive experience which encourages individuals to stay connected longer. The ability to change the direction of a story and inviting users to participate, offer gamification elements, and branching storylines means that consuming content has been transformed from passive to active.
Traditional broadcasting still is popular among older generations who are happy with passive linear experiences. However, the younger generations prefer to be able to actively be a part of the content that they are consuming and this has led to a boom in the creation of interactive shows and there is a rapidly growing demand for real time interactive experiences which make consumers feel empowered and in control of the choices that they make, whether it be in a gaming environment or when making an important decision such as purchasing a new home.
Future of gamified streaming experiences in India
The mobile user first market in India is perfectly adapted to Indian culture where competition is an essential part of the culture. Gamification offers users a blend of fun, interaction, and technology and has transformed how individuals connect with different activities such as a cricket match or online gaming as it offers important social connections, a reward system, and transforms audiences from being passive to active.
It resonates with Indian fans as their culture is one that celebrates the importance of competition and community. Gamification is a way that individuals can connect with others in like minded online communities and share their journey as they progress, earn achievements, along with recognition for their successes. It serves to help create a sense of belonging and also fosters deeper engagement and creates loyalty.
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Not only does Casino Days offer cutting edge entertainment in real time where gamers can engage in live chat with dealers, game show hosts and other players, they also prioritise the safety of every customer through transparent operations, a full eGaming licence that has been supplied by the Curaçao eGaming Commission, robust encryption software, and ongoing measures to detect and prevent fraud and cyber crime.
Discover the Casino Days difference and immerse yourself into a virtual gaming universe that is optimised for mobile first users so that gaming is available when you want it 24/7, seven days a week. Open up your account in a few simple steps, login, pay a deposit, benefit from a generous bonus offer and discover how animation and streaming tech are powering exceptional interactive gaming experiences.
