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AMD-Adobe Collaboration Unlocks Outstanding Creative Workflows, Enhances Quality and Speed for Video Pros Everywhere

AMD today announced that its collaboration with Adobe has reached a new milestone in the drive to deliver faster and more sophisticated professional video workflows.

The two companies’ leadership in OpenCL™ acceleration means that video and film professionals, as well as enthusiasts, can take full advantage of the massively parallel compute power of AMD APUs, Radeon™ graphics, and AMD FirePro™ professional graphics in their everyday and more compute-intense workloads. New breakthrough features and efficient workflows announced by Adobe for Adobe® Premiere® Pro CC, Adobe SpeedGrade® CC, and Adobe Media Encoder CC exploit AMD App Acceleration via OpenCL and deliver streamlined, leading edge support for Blackmagic Design and Vision Research Phantom® cameras.

“AMD and Adobe are answering the call of creative professionals working in a wide range of workflows and environments,” said Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement, AMD. “By working together using open standards, we are tapping AMD’s impressive multi-core and parallel processing capacity to provide the accelerated performance needed to bring a new class of breakthrough software tools to Adobe Creative Cloud™ users. This makes it possible for pros to confidently tackle projects at every level, whether the final destination is a smartphone, 4K projection, or anything in between.”

Today’s announcement builds on developments that were revealed by AMD and Adobe at NAB 2013 and received enthusiastically by users in June 2013. At that time the companies delivered enhanced OpenCL support through the Adobe Mercury Playback Engine, which enables professionals to optimize their Adobe Premiere Pro CC workflows by providing the acceleration needed for real-time effects, color grading, multi-format and compositing support.

“We are in the business of empowering all creative professionals, whether the project is the next global blockbuster or the passion of a lone independent producer,” said Simon Williams, director of Strategic Relations at Adobe.  “The team at AMD shares that vision with Adobe and it is reflected in the workflows they have helped make available to Adobe Creative Cloud users. The highly productive collaboration between Adobe and AMD continues to deliver tremendous benefits to the creative community at a remarkable pace.”

Attendees at IBC 2013 will see further demonstrations highlighting Adobe innovations that use OpenCL acceleration to benefit from the power provided by AMD graphics processors, including

Both AMD (Stand 7.H35) and Adobe (Stand 7.G27) will showcase the complete range of OpenCL accelerated and enhanced video workflows at the IBC 2013 Exhibition, September 13-17 at the RAI Amsterdam. Visitors will be able to see demonstrations and experience first-hand the performance available across a broad range of workstations available for any budget.

 

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