Broadcast Audience Research Council India (BARC), the industry’s television audience measurement body, announced Nakul Chopra as its…
Tag: Nakul Chopra
BARC India mitigates impact of landing page on TV viewership
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…
BARC India appointed oversight committee; submits report on outlier policy
India’s sole television measurement company, Broadcast Audience Research Council (BARC) India, had appointed an oversight committee…