Nakul Chopra

Broadcast Audience Research Council India (BARC), the industry’s television audience measurement body, announced Nakul Chopra as its…

BARC India mitigates impact of landing page on TV viewership

As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…

India’s sole television measurement company, Broadcast Audience Research Council (BARC) India, had appointed an oversight committee…