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Ubisoft sees nine million times download of free games during COVID-19

Ubisoft released its sales and earnings figures for fiscal 2019-20, which is the twelve months ended 31 March 2020.The company has offered an update about the ‘Play Your Part, Play At Home’ initiative that was introduced to encourage players to stay at home. Under this initiative, Ubisoft was giving away three PC games including Rayman Legends, Child of Light, and Assassin’s Creed II, which were downloaded nine million times.

Ubisoft is also offering Discovery Tours in Assassin’s Creed Origins and Assassin’s Creed Odyssey as well as Rabbids Coding for free. The company has revealed that teachers are using these Discovery Tours to give virtual history lessons to their students and Rabbids Coding to teach programming.

Ubisoft co-founder and CEO Yves Guillemot, said “In this unprecedented period, our priority has been to ensure the safety and well-being of our teams, everywhere in the world. They have shown incredible courage, commitment, adaptability and professionalism, which I would like to salute. Supported by the remote working tools that we have put in place, they have been able to continue offering exceptional games and services so that players can escape, explore and have fun with their families, friends and communities. Our mission is to enrich players’ lives through memorable gaming experiences, and it is more relevant now than ever before.”

Ubisoft Chief Financial Officer Frédérick Duguet, continued “As expected, our financial results for the full year finished well below our initial expectations. However, it is important to note our strong fourth-quarter performance. Starting mid-March, the lockdown led to a sharp increase in player engagement worldwide, but even at the beginning of the fourth quarter our operating trends already were higher than expected thanks to our teams’ remarkable execution. The intense levels of activity for our games, in terms of both Live content and esports events, combined with highly effective acquisition strategies helped several of our titles to be remarkably successful. This is the case for Rainbow Six Siege, Assassin’s Creed Odyssey, The Division 2, and Just Dance 2020. We are also encouraged to see players’ excellent response to our latest updates to Ghost Recon Breakpoint.”

 

 

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