The Advertising Club recently announced the 54th edition of Abbys, South Asia’s Gold standard, which has been recognising creative excellence in advertising for over five decades. Held over three days, The Abby Awards are scheduled to take place from 24 to 26 May during Goafest at Grand Hyatt, Bambolim, Goa.
The awards for creativity, media and communication have once again partnered with The One Show, a prestigious award program. The Abbys promise to bring global recognition to outstanding achievements in creative advertising.
Wins at the ABBYs, over the years, have further gone on to win international recognitions at Cannes and One Show, setting new benchmarks on scale and innovation.
The Advertising Club also announces the Awards Governing Committee for the 54th edition of the awards:
1. Times of India group president and The Advertising Club president Partha Sinha
2. Havas Group India group CEO & Abbys Award governing council chairman Rana Barua
3. The Advertising Club managing committee member & Abbys Award Governing Council co-chair Ajay Kakar
4. The Advertising Club managing committee member Ajay Chandwani
5. IPG Mediabrands CEO-India Shashi Sinha
6. The Times of India Group senior vice-president Malcolm Raphael
7. Group M South Asia CEO Prasanth Kumar
8. Another Idea founder Jaideep Gandhi
9. Havas Media managing director Mohit Joshi
10. Publicis Groupe CEO South Asia Anupriya Acharya
11. Madison Communications chairman & managing director Sam Balsara
12. FCB Ulka Advertising group chairman & CEO Rohit Ohri
“For 54 years, Abbys have been pivotal in recognising creativity and innovation in India’s communication industry,” said Sinha. “To elevate its presence on the global stage, we continue to augment its significance, and therefore associating with The One Show once again provides the necessary impetus.”
“Our association with the ABBY Awards, last year, helped in pushing the creative envelope much further. As the world’s premier non-profit advertising and design awards program, The One Show takes pride in continuing the partnership with The Advertising Club,” said The One Club for Creativity CEO Kevin Swanepoel.
“We are delighted to co-host the awards and look forward to some thrilling wins,” said Advertising Agencies Association of India president Prasanth Kumar.
The list of international judges will be announced by The One Show after the process of selection of both Indian and international juries. The awards will represent the South Asia region – India, Sri Lanka, Nepal, Bangladesh and Pakistan – and has been doing so since 2004.
The awards have witnessed the introduction of new sub-categories in digital technology, mobile, design, and audio technology based on feedback from the creative professionals of the industry in the annual town hall conducted by The Advertising Club.
The Radio category has now evolved into the audio category. The new sub-categories are in use of music, sound design, script, casting, performance, audio technology, voice activation, branded content, podcasts and content placement.