The tech arm of Prime Focus, Prime Focus Technologies (PFT) has appointed Ryan Waldron-Leigh as vice president pre-sales for Europe, Middle East and Africa (EMEA). Ryan will be based in London and will have the responsibility for supporting all sales and business development initiatives in the region including lead nurturing, customised proposals, product demonstrations and proof of concepts.
PFT regards EMEA as one of its most promising markets with client relations like Viacom, The Associated Press and Sony MSM. Its CLEAR technology- the world’s first hybrid cloud-enabled media ERP suite has a huge potential in EMEA.
Speaking on his appointment, PFT EVP of EMEA Yuval Tori said, “Ryan brings with him extensive experience and necessary leadership which is key for our business and our customers. His skills will ensure that we successfully meet the needs of our existing and prospective customers and continue to grow our presence in the EMEA markets.”
Ryan’s last tenure was with Pilat Media where he spent seven years implementing and selling a Broadcast Management System called IBMS. In the last four years at Pilat, Ryan was in pre-sales, consulting and selling enterprise solutions to tier one media companies such as Disney EMEA, Seven West Media Australia and AMC Networks.
He specializes in rights management, digital media and workflow automation. “PFT is well positioned to transform the media and broadcasting industry in Europe. I look forward to working with the entire PFT team as we embark on this exciting global journey,” ended Ryan.