News Hub for Indian Animation VFX Comics Gaming Merchandising Applications Ecosystem
The FICCI EY Report 2023 revealed that as the content production resumed, service demand – both domestic and exports –increased, resulting in the animation and VFX segment growing 29 per cent and crossing INR 100 billion for the first time. The animation and VFX segment exceeded its pre-COVID-19 levels in 2022 and reached INR 107 billion. The Indian animation industry that touched great heights with world class series and features grew 25 per cent over 2021 to reach INR 38 billion in 2022, 71 per cent higher than the pre-pandemic levels.
Here are the key highlights of the report:
1) Demand for animated content began to normalise to pre-pandemic levels:
2) Dedicated kids’ OTT platforms have grown and more options, especially in regional languages, have emerged:
3) Demand for 2D animation increased globally:
4) Studios made more use of gaming engines like Unity and Unreal:
Future Trends:
1) Prasar Bharati has also signed a memorandum of understanding (MoU) with YuppTV, an OTT platform, in March last year to make DD India available in various countries, including the US, UK, Singapore, Australia, New Zealand, besides Europe and the Middle East. In addition, it proposes to launch a kids’ channel which will use animated content.
2) 83 per cent of the Indian audience prefers anime content across all animated content options available. The top three favourites in India are Naruto, Death Note and Attack on Titan. Increased popularity of Anime among millennials suggests a strong base of audience interested in quality animated content, which remains untapped by Indian studios.
3) Currently, 10 to 15 per cent of the animation segment’s revenue comes from domestic IP generation. Artists are acquiring world-class skill sets through collaborating with top international players. Indian IP creation is expected to grow, taking advantage of the skills acquired, which can also provide additional export revenues to India.
4) Estimates show that the overall gaming market in India can reach US$8.6 billion by 2027, with gamers crossing 630 million by 2026. There lies an opportunity for animation studios to diversify into game development by acquiring more relevant skill-sets and creating new monetisation avenues for their IPs.
5) Metaverse and Web 3.0 growth provide a nascent opportunity: