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DHX Media re-brands as WildBrain

DHX Media reported its fourth quarter (Q4 2019) and year-end results (Fiscal 2019) for the period ended 30 June, 2019. The company also announced that it will change its name to WildBrain and has begun rolling out a new corporate brand identity. Additionally, the company commenced a management and business re-organisation to advance its strategic priorities, and has appointed Eric Ellenbogen as the new chief financial officer.

Ellenbogen said, “In Fiscal 2019, we advanced our priorities of creating premium content, growing our AVOD business, improving our cash flow and strengthening our balance sheet. In Q4 2019, revenue rose 12 per cent to $108.8 million and adjusted EBITDA was up 26 per cent to $20.2 million.

“Rebranding as WildBrain embraces our commitment to creativity, imagination and innovation, and our 360 degree approach to brand management. For many years, our WildBrain group has been at the leading edge of the digital media business. As that landscape continues to rapidly evolve, now is time to unify all the parts of our company under both the name and entrepreneurial culture that WildBrain represents.”

Financial highlights for Q4 and Fiscal 2019 (all currency figures are CAD)

Company-wide re-branding as WildBrain

As part of its strategic re-positioning, subsequent to year-end the company’s new CEO initiated a reorganisation of its management team to simplify the organisational structure and reduce costs. These initiatives began in Q1 2020 and are expected to be completed by the end of Fiscal 2020. As a result, the Company expects to incur one-time cash reorganization charges in the range of $10.0 – $12.0 million that are expected to generate annual savings of approximately $10.0 million. A portion of these savings will be redeployed to invest in growth areas of the business including our AVOD business and brands.

Ellenbogen continued, “Aaron has a lengthy history with the company and has made significant contributions as COO. I’m confident that with his deep knowledge of our operations and a background in business improvement, integration and synergies, Aaron will be a strong leader of our finance function. We thank Doug for his considerable contributions to the company.”

As part of this reorganization, COO Aaron Ames, has been appointed CFO effective immediately, succeeding Doug Lamb, who has decided to step down. To ensure a smooth transition, Lamb will remain with the company in an advisory role until 31 October, 2019. The COO position will not be replaced.

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