Loco has announced its first original tournament titled Monsoon Knockouts presented by POCO M2 Pro. The tournament will see India’s 20 most popular PUBG Mobile teams competing against each other over a course of four days starting 25 July 2020. The tournament will be live-streamed on Loco.
Through novel brand partnerships, such as this one with POCO, the platform is aligning forward thinking advertisers with audience interests and attention.
The newly-launched POCO M2 Pro comes with inbuilt gaming-oriented features, which provides an optimised gaming experience to e-athletes by vastly improving three key aspects i.e. visual optimisation, audio optimisation, and performance enhancements.
Speaking on the association,POCO marketing and partnerships Yash Garg said “At POCO, we enjoy a very vibrant and young community that is very active online. This also includes multiplayer gaming platforms, which is where we see a strong synergy with a brand like LOCO. With this partnership, we want to collaborate in a way that creates a unique intersection and add value to respective groups of users.”
Echoing his sentiments, Pocket Aces VP-sales Deepak Raj stated, “At Loco, we are strongly committed to growing the esports industry in India, and through our marquee initiatives like the Monsoon Knockouts, we look forward to bringing together some of the finest Indian gaming talents competing for the win. Additionally, the association with POCO will foster the newly launched M2 Pro to the community and gaming viewers who are looking forward to this PUBG Tournament. We aim to build many more live tournament formats to our roster that will help us democratize the gaming experience for millions of active gamers in India.”