KidsCo & Image Venture collaborate for series of idents 03 February 2010 04:45 PM
BY AMRITA VALECHA
KidsCo has recently announced its tie up with Chennai based studio Image Venture to develop a series of idents to celebrate Chinese New Year which will be shown twice an hour over the course of three weeks across Europe, Asia, Australia and Sub-Saharan Africa from February 2010. KidsCo has tied up with Image Venture for developing 6 idents for different festivals like the Chinese New year, Easter, Halloween, Ramadan, Christmas and also Deepawali.
The 45 seconder highlights the fact that it is the year of the Tiger in the Chinese calendar and integrate the KidsCo logo with traditional international symbols from around the world. The star of each ident is an animated tiger, rolling the globe and highlighting Russia, Turkey, Spain, Australia and other countries around the world. The tiger is greeted by the children from each country, as they celebrate their national identity.
Talking to Animation Xpress, Paul Robinson, MD at KidsCo shared, “KidsCo’s branding and market positioning is a family centric, safe destination for children around the world and our Chinese New Year creatively delivers on this promise by animating the children in our logo for the first time in countries around the world from Spain to Turkey to Australia. The creative vision from KidsCo has been beautifully delivered and has cemented our intentions to continue investing in Asian animation companies.”
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Reflecting KidsCo’s role as the world’s local kids entertainment hub, the creative theme of the animations re-enforce the channel’s awareness of environmental issues, different cultures and geographies. The variety of countries highlighted in the animations is a reflection of the channel’s global appeal.
Paul added, “The brief was to produce something that not only celebrated Chinese New Year, but did so in a way that included and engaged other cultures whilst reflecting KidsCo’s commitment to quality entertainment. This is the first time we have brought the characters from our own logo to life and given them personalities.”
Raja Masilamani, Creative Director said “KidsCo is a global brand that recognises the importance of making itself relevant to local markets. In this creative ident the tiger plays with a ball in each of the countries symbolising KidsCo’s international credentials but also reflecting the environment emphasising KidsCo’s localisation and respect for local tastes and cultures. The ball represents the world, and the tiger is the link to the world’s children.”
K.R. Senthil Kumar, Executive Director at Image Venture Private Limited, said, “We are really pleased to have been the chosen partners on this project with KidsCo. Chinese New Year is a huge celebration across Asia and we are delighted to have helped demonstrate KidsCo’s acknowledgment of this through the development of this video and we look forward to working with them again in the future. It is a new kind of 2d and 3d combined animation. We have explored few new techniques to get that kind of look and feel. We have planned to explore more techniques to get a kind of new exclusive look and feel for the animation and visuals, in the on going and up coming works of Kidsco.”
TurtleinMotion Studio,a group company
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Script Writers
Character Designers
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Storyboard Artists
Layout Artists
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Marketing Executives (based in Mumbai)
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Also send hard copies along with showreel
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Cornershop Animation Studio, A Zee Network
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Sheen Animation Studio Pvt. Ltd. A Delhi
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Be part of an exciting journey! Technicolor India (previously Paprikaas) is a premiere animation studio,
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KidsCo has recently announced its tie up with Chennai based studio Image Venture to develop a series of idents to celebrate Chinese New Year which will be shown twice an hour over the course of three weeks across Europe, Asia, Australia and Sub-Saharan Africa from February 2010. KidsCo has tied up with Image Venture for developing 6 idents for different festivals like the Chinese New year, Easter, Halloween, Ramadan, Christmas and also Deepawali.
Cornershop Animation Studio, A Zee Network
Company (Essel Group Enterprise) which focuses on 3D and 2D animation content
development and broadcast media has opportunities in various departments.
BIG AIMS, a premier animation training institute
of BIG Animation (I) Pvt. Ltd. a part of Reliance Big Entertainment - the largest
entertainment group in India is hiring for following position for various franchisee
locations in India:
Sheen Animation Studio Pvt. Ltd. A Delhi
based Production Studio is looking for talents in 2D and 3D for their ongoing
and new international as well as national projects. If you have the experience
an expertise of 2-5 years in the relevant domain handling any of the following
functions, apply in confidence.
ANTS is seeking talented artists and teaching
faculties to be a part of the expansion team and work on various national and
international projects. Areas of key vacancies are: Lighting, Animation and Rigging,
Dynamics, Game Design, Texturing, Creative Art, Designer, Web Developer and Content Creator. Interested candidates can send their resumes and works to 
India`s No.1 Multimedia & Animation Academy
with one of the best state of the Art infrastructure requires trainers in the
field of:
