YuppTV, the Over-The-Top (OTT) provider for Indian content, recently launched YuppTV Bazaar, a marketplace for high-quality video content. With the launch of YuppTV Bazaar, YuppTV will now host curated premium video content across various genres such as Education, Short Films, Web Series, and Trailers.
The move is to lure independent video content creators, who often find it tough to monetise and market their premium content through traditional video-sharing portals, satellite and DTH platforms. Through assured quality supervision and a large native user base, YuppTV bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as Smart TVs, smartphones, tablets & PCs.
Speaking on the launch, YuppTV founder and CEO, Uday Reddy, commented, “With the proliferation of unregulated video content on the digital platform, content monetisation and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetise their offerings.”
Launched in October 2015, YuppTV says it currently has more than 5 million mobile app downloads with an audience base reaching 400+ million households through Smart TVs.
Hon’ble Governor of Maharashtra, Shri Vidyasagar Rao, added, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”
Actor Abhishek Bachchan, who was also present at the launch, added, “India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the indie moviemakers with a trusted and curated platform for showcasing their talent.”