Walt Disney appoints Mahesh Samat as Asia Pacific head of consumer products commercialization

November 26-2018
Walt Disney appoints Mahesh Samat as Asia Pacific head of consumer products commercialisation

The Walt Disney Company today announced the appointment of Mahesh Samat as the executive vice-president of Disney consumer products commercialisation for the Asia Pacific region. He now takes on responsibility for the commercialisation of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia and New Zealand.

Samat rejoined The Walt Disney Company in India in November 2016 and went on to integrate the Southeast Asia and India businesses to form The Walt Disney Company’s South Asia regional hub in September 2017. He led most of Disney’s integrated business units driving new strategies that are providing growth for global franchises and creating new opportunities for all Disney businesses.

He previously led The Walt Disney Company’s India operations from 2008-2012.

“The Asia Pacific region continues to provide immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on innovation and entrepreneurship will deliver dynamic growth across our brands and product categories.”

“Disney products and experiences bring our stories and characters closer to fans every day. I’m pleased to have the opportunity to lead this exceptional team to delight kids and families across these high growth Asian markets,” said Samat.