Turner Broadcasting System Asia Pacific has partnered with a Thailand based free-to-air broadcaster Channel 3 which will host a daily two hour programming block of its Indian channel Pogo from March 30. This will be the first time that the brand will travel outside of India.
Turner International Asia Pacific Senior Vice President and Managing Director North Asia and Southeast Asia Pacific Phil Nelson said, “For more than a decade, kids in India have loved Pogo and we are confident that its content will also work well in Thailand. It’s yet another example of how Turner is creating engaging local viewing solutions and we’re looking forward to working closely with Channel 3.”
Kids in Thailand will be able to see a mix of animated and live action original content from Pogo, which was launched in India in 2004. Shows will be visible between 4pm to 6pm on weekdays and 7am to 9am on weekends and will be dubbed in Thai language. Programming will include content such as M.A.D., F.A.Q and Chhota Bheem.
Channel 3 EVP Surin Krittiyaphongphun added, “We are excited to bring the Pogo brand to Thailand for the first time and local audiences are going to love it. We’re also looking forward to seeing how the brand evolves and develops in the coming months.”
After the block’s launch, Turner and Channel 3 will explore opportunities for co-productions and local original production to offer even more tailor-made content to local viewers.