Technicolor has reached an agreement with Warner Bros. Entertainment to represent the studio as its exclusive IP licensing agent (outside of patent pool licensing programs) to capture the value of the studio’s patent portfolio.
Technicolor is a strategic partner for Warner Bros. in a broad number of areas; specifically, packaged media and initiatives related to technology and licensing. This agreement reinforces the licensing relationship between the two companies initiated as founding licensor members of the Premier BD patent pool, which offers to the industry a comprehensive package of essential patents related to Blu ray, an area in which Warner Bros. and Technicolor have successfully partnered since 2010.
Warner Bros. will rely on Technicolor’s successful track-record of monetising its portfolio of intellectual property and partnering with technology leaders to grant licenses to applicable industries on their behalf. Technicolor will bring both its licensing expertise, backed by its understanding of the entertainment industry ecosystem and its commitment towards the success of its Hollywood partners.
Through this agreement, Technicolor confirms its ambition to be a technological and licensing partner for its customers.