January 3-2019
Square Enix to relaunch Indian operations in mobile gaming

Square Enix plans to relaunch  India operations with mobile games. Earlier the Final Fantasy and Kingdom Hearts maker entered the Indian market in 2013. A year after it closed down its operations laid off all its staffs.

Later in 2015, it was present at the Nasscom Game Developer’s Conference to scrutinise potential Indian studios to work with. Recently at an official New Year letter, Square Enix the president Yosuke Matsuda expressed that they are planning to relaunch their India operations in mobile gaming soon to pursue robust expansion of their Indian business.

“Given India’s developing telecommunications and payment infrastructure, we see it as an extremely promising market for entertainment consumption in terms of both the size of its population and its economic power. As we restart our business there this year, we will also have representation from our Japan team on the ground in India.  We will work to ensure a powerful launch and to establish solid underpinnings for our Indian business,” shared Matsuda the strategy behind their relaunch.

The company is looking for overseas expansion excluding China as many Chinese publishers and developers are ramping up efforts for growing their international presence, including by actively engaging in merger & acquisition activity and business alliances in regions other than China.

Square Enix and Chinese internet service provider Tencent announced in August that they have agreed to form a strategic partnership. The Japanese game developer entered a basic agreement with Tencent’s holding company Tencent Holdings Limited. The companies will establish joint ventures, jointly develop AAA titles based on new IP, and license existing IP to expand content services globally.