Sony Computer Entertainment Europe (SCEE) is developing a licensing programme for DRIVECLUB, a brand new racing title which is exclusively available on PlayStation 4 (PS4) beginning from Wednesday, 8 October.
Bioworld has been appointed as licensee for fashion apparel and accessories including DRIVECLUB branded shirts, caps, belts, keyrings, wallets and phone cases.
DRIVECLUB brings to life the heart and soul of car culture. An incredible, authentic and immersive PS4 driving experience, DRIVECLUB makes one feel the exhilaration of driving the most powerful and beautifully designed cars in the world; all rendered in staggering detail, inside and out as one races them in richly detailed real-world locations alongside one’s Club.
David Evans European Licensing Manager at Sony Computer Entertainment Europe said, “DRIVECLUB is one of the most hotly-anticipated games of the year and we are expecting a great response to the title. We have worked with Bioworld across several SCEE brands and they have a strong track record in delivering high-calibre products which resonate with fans. We look forward to working with them and welcoming new licensees to the DRIVECLUB licensing programme at BLE.”
To celebrate the launch of DRIVECLUB and its licensing programme SCEE will be running a competition at BLE. For a chance to experience DRIVECLUB as well as win a PS4, a Thrustmaster T80 DRIVECLUB Edition Racing Wheel Steering Wheel and a Collector’s Edition copy of the brand new game.