Saban Brands has named Janet Hsu as its first-ever chief creative officer, effective 17 August. Hsu currently serves as president & COO of global lifestyle brand Sanrio, Inc. of Hello Kitty fame. At Saban, Hsu will oversee the company’s portfolio of global entertainment and lifestyle properties, as well as being instrumental in acquiring additional brands and building new intellectual properties.
Hsu joins Saban Brands as it continues to grow its Entertainment Group and Lifestyle Group business units. Entertainment currently boasts powerhouse brands like Power Rangers, Popples, Cirque du Soleil – Luna Petunia, Emojiville and Julius Jr.
During her time at Sanrio, Hsu achieved unprecedented success in growing the company across multiple channels. She helped transform and modernize the company with innovative marketing strategies, and led its expansion and diversification of new retail, licensing and entertainment partnerships.