February 3-2015
Sab TV launches school connect initiative ‘Sab Ki Happy Family’

Sab TV has launched a school connect initiative called ‘Sab Ki Happy Family’ in the states of Uttar Pradesh and Punjab. It will be touring in the cities of Agra, Allahabad, Kanpur, Varanasi, Chandigarh and Ludhiana for students in standards 1 to 9.

As part of the initiative, a drawing competition has been organised on the theme ‘Asli Mazaa Sab Ke Saath Kaise Aata Hai?’ that emphasises the importance of love for the family and togetherness.

Commenting on the initiative Sab TV senior VP and business head Anooj Kapoor said, “We live in a world today where we end up taking our families and loved ones for granted sometimes. Through ‘Sab Ki Happy Family’ initiative we want be able to show the children, who are the future of the country, how important a family unit is, respecting and caring for elders is not just an integral part of our culture but also ensures that we have a strong support system too. ‘Sab Ki Happy Family’ accentuates our core belief of ‘Asli Mazaa Sab Ke Saath Aata Hai’ and beautifully illustrates the positives of joint family system.”

The objective of the campaign is to make children realise the significance of mutual respect and care for their loved ones, to bring together all family members to portray their idea of fun.

In the competition, children will be given drawing sheets and also goodies from the channel. The sheet will have the sketch of a family tree that will need to be filled in with their family members. Best ones will also be uploaded on Sab TV’s Facebook page.