Autobirds, assemble! Rovio Entertainment and Hasbro have teamed up to bring together two of the world’s largest and most popular entertainment brands to their fans. ‘Angry Birds Transformers’ will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds” said Rovio chief marketing officer Blanca Juti. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our Telepods platform, for consumers to engage with the brand” said Hasbro chief marketing officer John Frascotti. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”
Hasbro is also set to unveil a product line featuring Telepods technology which will enable fans to teleport their favourite ‘Angry Birds Transformers’ characters into the game and gain unique powers.
The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio including the ‘Angry Birds Star Wars’ and ‘Angry Birds Go!’ product lines, as well as the upcoming ‘Angry Birds Stella Telepods’ line which will be available September 2014.
In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Both companies will reveal more exciting Angry Birds Transformers products and content throughout the next few weeks.