Aadarsh has launched videos of Purple Turtle rhymes and animated stories on YouTube.
Aadarsh director Manish Rajoria said in a statement: “The response is very encouraging and we are very excited with this new development. This channel will cater the Global audience of pre-school children. After the successes of Purple Turtle books in 21 countries there was a need to make the IP visible to the global audience digitally. There is no better medium than YouTube to take your content to children all over the world!”
He further added, “As children want to watch videos on their ipads, tabs and smart phones at any time any where YouTube is certainly the solution for them.”