In a first of its kind innovation, Nickelodeon and Colors, part of Viacom18 will come together to create the first ever animated integration on television. Nickelodeon’s popular characters Motu Patlu will be seen shaking a leg on the sets of the dance reality show ‘Jhalak Dikhhla Jaa’. Viewers can catch the awesome-twosome on the show on Sunday, 6 July 2014 at 9:00 pm, on Viacom18’s GEC mainstay.
On the integration Viacom 18 Media EVP & business head – kids cluster Nina Elavia Jaipuria said in a press statement: “The power of One Viacom18 gives us enormous opportunities across screens and beyond within the network. Motu Patlu on Colors’ Jhalak Dikhhla Jaa is one such path breaking and pioneering partnership where both the brands have come together to offer its audiences something that is unique and extremely entertaining at the same time.”
From comic books to a television show and made-for-TV movies; Nickelodeon has grown the Motu Patlu franchise by reaching out to kids and parents through innumerable touch points. Nickelodeon continues to extend the franchise further by uniquely engaging with kids yet again. Jhalak Dikhhla Jaa on Colors is one of kids’ favourite shows on TV. Thus, Nickelodeon and Colors have collaborated to create an innovation that is bound to entertain kids and family audiences alike.
Viacom 18 Media SVP, programming & scheduling – kids cluster Anu Sikka added: “I have always believed in the strength of our home-grown animated characters especially because of the amount of flexibility that it allows us. Motu Patlu on Jhalak Dikhhla Jaa is a perfect example of the magic that can be created through such integrations. I am sure that audiences will enjoy such creations which will encourage us to explore more such opportunities for our viewers and advertisers alike.”
In a novel approach, the popular duo will come out of their home, Furfuri Nagar to partner with the youngest contestant Akshat Singh in an innovative dance act. The animated avatar, choreographed by Vivek Chachere, won hearts of the judges and celebrity contestants on the show.
Delighted about the integration Colors weekend programming – head Manisha Sharma beamed, “In Jhalak Dikhhla Jaa, we push the envelope in terms of showcasing innovative themes and challenging dance routines. What’s wonderful about the integration is that it amalgamates live action and animation beautifully. The creatively thought out fusion act that Akshat & Vaishnavi performed with Motu & Patlu was funny and amusing and will be adored by children and adults alike.”