This Children’s Day, Nickelodeon decided to turn over the wheel of their kids channels to a very discerning set of people, the kids. Nickelodeon invited children to send in entries for an exciting campaign called Nickelodeon ‘Be The Boss’.
The campaign ran online and on air for over a month and attracted a phenomenal response with a whopping 21,000 plus entries pouring in from children across India. The verdict was out and the following kids have been chosen as the bosses: Iqra Khan – Age 11 of Indore, Aditeya Goyal – Age 7 and Rohit Gupta – Age 13 of Chandigarh, Naman Dixit – Age 12 of Jaipur and Unamani Sameer Shinde – Age 11 of Mumbai. Now these kids will get an opportunity to spend a day at Nickelodeon office.
“Nickelodeon is a channel of the kids, for the kids and by the kids. The winners are in for the most memorable and priceless experience of their life. We are sure that these children, brimming with ideas, will bring a new wave of energy in Nickelodeon and I am more than happy to step aside and hand over the reins to these little bosses,” said Kids Cluster, EVP and Business Head Nina Elavia Jaipuria.
As bosses of Nickelodeon for a day, these five head honchos will take on the roles of bosses and will call the shots at the corporate office of Nickelodeon in Mumbai. It’s going to be their way or the highway. The winners also received their ‘Engagement Letters’ from none other than Nickelodeon’s very own stars Nicktoons Motu Patlu, Dora The Explorer and Ninja Hattori who went all the way to their home towns to personally deliver the good news.
Turning the tables around, these new bosses will now get to decide which Nicktoon gets how much air time on their favorite channel Nickelodeon. Later these new bosses will also get a chance to turn into celebrities and will be brought on Nickelodeon.
They may have just entered the workforce, but these little bosses have already started planning on initiatives the channel should take in December. Starting with the first major decision on behalf of the channel, the dynamic five have decided to work on an exciting idea for the month of December where kids across the country will be treated to an all new first ever Pakdam Pakdai movie. Children will also be able to participate in an exciting Pakdam Pakdai contest to win cool prizes.
In addition, the new bosses will also be working on making Christmas special with a cool Sci-Fi Santa on Sonic. To turn their day at Nickelodeon into a sweet memory for all, the new fabulous five have also tied-up with Theobroma, best known for its cakes and pastries. With the intent of making Children’s Day special for their friends, they have called for customized Dora The Explorer and SpongeBob Squarepants cupcakes to be distributed on the house across various Theobroma outlets on 14 November.