India’s premier game developer and publisher, Nazara games has entered into an exclusive partnership to develop mobile games across the world with Green Gold Animation, a pioneer in creating wholesome entertainment for kids of all ages and owner of IP’s like Chhota Bheem, which arguably, is India’s favorite character.
Talking of this partnership Nazara Games CEO Manish Agarwal said: “We at Nazara are thankful to the Green Gold team for reposing their faith in us and entrusting us with the task of enhancing the engagement of their most beloved IPs with millions of fans via mobile games. With this partnership, we at Nazara have taken the first step towards fulfilling our vision of bringing smiles to millions of Indians by delivering high quality games built around their favorite characters.”
As part of this partnership, Nazara is committed to invest Rs 50 crore in developing, publishing & marketing games across all touch points including global app stores like Google Play, iTunes, Windows and local ecosystem of OEMs and retail outlets over the next 5 years.
On the partnership with Nazara Games, Green Gold Animation chief strategy officer Srinivas Chilakalapudi said: “While we are pioneers in the field of Animation, Character Licensing and Retail, we are expanding our presence in the Digital domain. We have worked with Nazara on a few games in the past. Their focus on gaming and their massive worldwide presence led to the decision of working together to take Chhota Bheem to new heights in gaming.”
