In a novel marketing innovation of sorts, ‘Mr.X’ Emraan Hashmi will team up with the tremendously popular comic book character Chacha Chaudhary to solve a mystery in a new comic. ‘Mr.X’ is a complete family, masala entertainer and kids are expected to love the invisibility of Mr X, who takes the law in his hand only to protect it from forces of evil. Chacha Chaudhary will also take the help of Mr X’s power of invisibility to solve an unsolvable case.
Fox Star Studios CMO Shikha Kapur said in a statement: “Mr. X is an entertainer in the truest sense. It’s a tale of justice and redemption, replete with excellent special effects, thrilling chase sequences, designed to appeal to family audiences, especially kids who thrive on larger-than-life action heroes. The character of Mr. X is an intriguing one – cloaked in his invisibility powers, he dares to use the law in his own way to correct the wrongs that have been unleashed in the system. We found a relevant and engaging connect with one of the most endearing icons in Indian popular culture – Chacha Chaudhary – the tireless crusader of justice and beloved of children for so many years. We are really happy to have Diamond Toons to partner with us in this unique association: to come up with an exciting comic book featuring Chacha Chaudhary and Mr X – two characters separated by age, but united in their intentions to fight crime rampant in our society. We, at Fox Star Studios, have always believed in extending the appeal of our films beyond the traditional platform, and this association is a firm step in that direction.”
Known for his intelligence, Chacha Chaudhary is a tremendously popular comic character, created by cartoonist Pran, who is also being honoured with a Padma Shri. Chacha was created in 1971 and according to research, 10-13 year old children have consistently ranked Chacha as their most recognised Indian comic book character. With this association, the makers will certainly broaden the appeal of Mr X among kids. The film is releasing in 3D which should be a big draw for kids and family who would want to see the visual effects of the film in that format.
Diamond Group chairman N K Verma added: “We are delighted to partner with Foxstar Studios for this exclusive edition of ‘Chacha Chaudhary and ‘Mr.X’. Chacha Chaudhary and Sabu have captured the attention of numerous readers traversing various age groups. Emraan Hashmi has paid tribute to Pran by becoming a part of his latest comic Chacha Chaudhary and ‘Mr. X’. And according to me, this is the best way an artist can accolade another artist for his creations.”
‘Mr.X’ has been produced by Vishesh Films and is being presented by Fox Star Studios. The film releases on April 17.