VFX Mahatma Gandhi comes to life, this Gandhi Jayanti on the Blippar app -

Mahatma Gandhi comes to life, this Gandhi Jayanti on the Blippar app

blipparBlippar, the augmented reality app has introduced its first of its kind innovative and engaging campaign to celebrate the 147th Birth Anniversary of Mahatma Gandhi. By just blipping the Indian currency notes, one will get engaged with different aspects of Bapu.

Blippar pays a warm tribute to Gandhi this Gandhi Jayanti on behalf of the entire country by giving the users an opportunity to feel his simplicity and honesty. One just needs to download the Blippar app on their smartphones, blip (scan) the currency notes and they can click selfies with Bapu’s simple yet iconic glasses. They can also solve the puzzle and and win exciting merchandize from Blippar. The winners will be rewarded with Khadi products which was yet another representation of Bapu. One even has an option to donate through the blip.

“This is the first time that the currency of a Nation is being made interactive. This is a special tribute to one of the most loved and respected freedom fighter, Mahatma Gandhi. Idea is to re-introduce the youth of India to this noble man and his principles through a medium that they connect the most with”, shared Blippar India, CEO, Arnav Ghosh. “As Blippar we are driving the behavior of Blipping and making the shift from image recognition to object recognition. The new version of Blippar is a visual browser, changing the way consumers interacts with the physical world”, he further added.

The campaign of Blipping Indian Currency Notes is live, so go get blipping everyone!

VFX