Australia based music streaming service Guvera has launched its service in India. The company has stated it will be offering 12 million tracks to the users in the country across various popular platforms.
Developed when the rise of illegeal music download was on rise, Guvera will stream music legally and will give royalties to artists and music companies for providing the content.
Guvera is a free, ad-funded service that offers users expert-curated playlists with no cost or subscription fees. The unique feature of the service is #Play, which has the ability to provide tailored content on the user’s mood, activity or music preference by searching using hashtags (#). The social features allow the users to follow friends and celebrities and look in to their playlists.
Guvera, in March 2014 had signed an agreement with Lenovo to become their worldwide music partners and have the Guvera app on the Lenovo laptops and mobile phones preloaded.
“We are both proud and excited to be the first-of-its-kind international music streaming offering to enter India; a market that is truly diverse in terms of its taste for music. Guvera provides its users with an unmatched user-friendly experience. We plan to provide our Indian users with the best expert-curated local and international content – all they have to do is hit the ‘play’ button,” said, Founder and Director of Innovation for Guvera, Claes Loberg.
In line with the strategy to serve a healthy mix of localized content, Guvera has entered into tie-ups with major music labels and content aggregators in India, including Sony Music, Hungama.com (T-Series & Speed Records), Universal, Saregama, Eros International, Times Music, Believe, Orchard, TuneCore, CDBaby and INGrooves.
Guvera also have an option to subscribe for premium services for on-demand tracks which give the users the full control of their music experience. The premium services are offered for Rs 199 per month.