EA Sports, the sports video games developer, has inked a deal with Manchester United FC to become the club’s official video game partner. This partnership will last for three years as the global gaming company is also the lead sponsor of the Premier League.
The substantial focus of this deal will center specifically around the upcoming release of FIFA 17 on PS4 and Xbox One. The gaming company is already recognised for its best selling EA Sports FIFA series which has over 100 million units sold. Thus, this deal will further enhance the opportunity of the gaming company to play around the characteristics of the football club and cement its stance as a game developer for Manchester United has a huge and ever growing fan base.
As part of the deal fans will be able to access special content, social campaigns, wallpapers and FIFA 17 covers. In addition, fans will also be able to play with player Paul Pogba back at the club where he started his illustrious career at Old Trafford when the game is released in late September.
EA Sports, VP marketing, Jamie McKinlay said, “We are very excited to be joining Manchester United as a global partner. It’s a great opportunity for us to create even more authentic experiences for our players and bring fans of one of the most storied clubs in the world closer to the team and its star-studded line-up.”
Manchester United is expecting a great deal of content and concepts and bearing in mind EA Sports creation in the past definitely, the outcome of this deal can be much anticipated in a positive light.