August 5-2019
DQE’s ‘The Psammy Show’ travels to China as CCTV acquires broadcast rights

‘The Psammy Show’

DQ Entertainment (DQE) has announced that its latest kids animated TV series, The Psammy Show which is a co-production with Disney Germany and Method Animation France, has made its way to China as state broadcaster CCTV has picked up the rights to broadcast the show.

The show will be aired on CCTV’s children’s channel, CCTV 14 Kids, from 9 August 2019. This will be a huge deal for DQE as breaking into the Chinese market could bring the show tens of millions of new young fans.

DQE Group COO Manoj Mishra commented, “We are very excited about The Psammy Show’s debut on CCTV for China. We’re confident that the series will enthral the young audiences in China. We hope to see our brand reach to millions of kids in the country.”

Earlier in the year, DQE had entered into a distribution agreement with Cawro –a leading children’s content and brands company, recognised in China market for high profile track record and other major collaborations with international media conglomerates for The Psammy Show.

The Psammy Show premiered on 8 October 2018 in Disney Germany channel quickly garnering high ratings among kids in the age group of three to 13 years. The animated series easily exceeded Disney Channel’s channel average for that month reaching more than 500,000 kids in Germany.

DQE Group CEO and MD Tapaas Chakravarti said, “We are excited to see the world of Psammy expanding across various mediums in China. The Psammy Show has successfully captured young audiences in Europe and we are sure the show will do the same in China too.”  

The Psammy Show is a CGI animated TV Series 52 X 11’ which follows the adventures and escapades of five children after they unearth and befriend a sand fairy by their Uncle’s beachfront mansion. But the sand fairy in question is a green, vivacious little creature with a big attitude and an even bigger obsession with online shopping! Psammy offers to grant Cyril, Anthea, Jane, Robert and William (Baby) one wish each day. Amazing as it sounds, the children inevitably learn that each wish granted by Psammy will bring unwanted consequences, the effects of which cannot be reversed until the sun sets, or until the kids figure out a way to fix things together, whichever happens quicker!

The series also has begun broadcasting on Disney France and SH channel Israel and has been well received by broadcasters around the world. The acquisition of the series is on for various regions in Asia, MENA, Europe and North and South America  and broadcast in these regions is expected to begin later this year.

Maurice Goh from Cawro, China added, “When we were young we were always wondering if every wish had its consequences. It is great to have The Psammy Show sharing valuable life and community lessons through the eyes of a child! Cawro is excited to distribute this content in China which aligned with our company values.” 

The entry of The Psammy show into the tough but potentially huge market in China marks the beginning of a new chapter for DQE.