WWF – India in partnership with Ministry of Environment, Forests and Climate Change (MoEF&CC), CBSE and Discovery Kids is presenting Asia’s largest wildlife quiz, the 7th edition of the Wild Wisdom Quiz. The quiz is set to cover the entire country in a month starting August 2014 to September 2014 followed by a grand finale on 1 October 2014in Delhi.
Rahul Johri, EVP and GM – south Asia and head of revenue, pan-regional ad sales and southeast Asia, Discovery Networks Asia-Pacific said: “We are delighted to partner with WWF to bring this national level quiz to our viewers. This will give the audience an exposure to the forest Biodiversity that will help them to learn more. We always aim to provide kids a better learning experience through our show and by this partnership we are ensuring that we provide an experience with a greater impact.”
In its 7th Edition, The only national level quiz of India is estimated to reach out to more than 35 lac students directly. 30 cities are set to host the quiz and more than a lac of students from 550 schools is expected to be registered for the mega event. The quiz is open to students from class 3 to 12 in three respective categories: Junior School (Classes 3-5), Intermediate School (Classes 6-8), and Senior School (Classes 9-12).This prized experience is based on the theme of ‘Forest Biodiversity’, and aims to highlight the value of our forests and garner support to curb deforestation and biodiversity loss and the National Finals of the quiz will be aired on Discovery Kids.
“Discovery Kids falls in a unique category which provides kids a great fun along with diverse learning experience and we are really very pleased with the association with Discovery Kids. The national level quiz is a mega event for us and with Discovery Kids it will reach out to the masses with greater impact. We hope that this partnership will create awareness amongst the young generation and contribute in our endeavor to save the environment in a better way,” WWF spokesperson added.
The top three teams of the quiz will win a trip to Adventure Nation’s Camp Tusker near Rajaji National Park. The top scoring students in the Intermediate level and Senior School quiz will win Ti Cycles. The winners in the city level quizzes will also receive Amkette headphones as prizes. All students from all the schools are invited to participate as we believe this initiative will instill a sense of concern for the natural world and go a long way towards inspiring this generation to inculcate values for conservation.