NEW DELHI: “The Discovery Kids channel is going all out to popularise its new animation series ‘Kisna’ as it is an India-based series and is a ‘driver show’,” revealed series maker Rahul Johri and renowned filmmaker Ketan Mehta on the sidelines of a press meet on the launch of the new series.
Discovery Channel Asia Pacific VP marketing Rajiv Bakshi said, “While the series has already been promoted for almost a month on all Discovery channels, it will now be promoted on other channels as well as on billboards and through school activities.” The channel was using social platforms like Facebook to promote the series among adults so that they could encourage their young ones to see it.
Speaking to AnimationXpress.com filmmaker Ketan Mehta said, “The aim of the series is to impart education and entertainment at the same time. The name ‘Kisna’ has been used because it has an association with everyone in the subcontinent, but the series would be very contemporary in its treatment and every episode would also have some educational value.”
The series, produced by Cosmos Entertainment and Maya Digital Studios, would be telecast from 19 October at 2:00 pm everyday in English, Tamil and Hindi. It would be then repeated at 6:00 pm.
Kisna is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, Kisna will clash with Raja Durjan and each time squash his evil plans of spreading fear in Kisna’s hometown.
“Kisna is a fascinating story told through captivating characters. Kisna’s endearing personality combined with his superhero powers will make him a favourite character amongst the kids. We are delighted to partner with Discovery Kids, a renowned brand that delivers fun and enriching entertainment,” Mehta beamed.
Discovery’s current portfolio in India includes 11 channels – Discovery Channel, Animal Planet, Investigation Discovery, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World – apart from a Discovery Channel Magazine.
Apart from the three High Definition channels – Discovery World, TLC World and Animal Planet World – Investigation Discovery (ID) was launched early this month and carries true stories of crime and their investigation. Though the stories are all American, they have been dubbed in Hindi. Each story is complete in itself.
Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and DTH platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon d2h.