DHX Media, the world’s leading independent pure-play kids’ content company, has announced the unveiling of Wild Brain Family (‘WildBrain’), a wholly owned subsidiary of DHX which has been an incubator project since 2012. WildBrain operates a Multi-Platform Kids Network dedicated to connecting content owners with advertisers on platforms such as YouTube, Dailymotion and others.
Offering live action and animation videos for kids from 2-10 years old, WildBrain generates approximately four-billion minutes of watch time monthly. In the last 12 months, WildBrain has grown significantly across key metrics: On a year-over-year basis for the month of March 2016, revenue grew by 57 per cent, views increased 114 per cent and minutes of watch time rose by 84 per cent compared to the month of March 2015. In that same period, the number of channels on the network has grown by 147 per cent. Revenues were up 42 per cent for the trailing 12 months ending December 2015 as compared to the trailing 12 months which ended with December 2014.
DHX Media, CEO, Dana Landry said, “We are very pleased to propel WildBrain out of its incubator phase as we continue to execute on our strategy of delivering content to kids on the platforms they prefer.” He further added, “The WildBrain team, led by managing director John Robson, has done a tremendous job building the business into an additional revenue stream to complement our core distribution business. As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX. Content owners are looking for ways to reach these audiences through networks that span across multiple online video platforms such as YouTube and others. The WildBrain network allows us to leverage the expertise and scale we have gained in monetising our own library on such platforms, to team up with others and help them achieve their goals.”
John Robson commented, “Platforms such as YouTube are where we are increasingly seeing the new generation of children consume content. YouTube is the leading global video platform, and kids’ content is its fastest growing category. At WildBrain, we believe we are the leading experts specialising in delivering content to that audience. Not only are we able to successfully match content with advertisers, but we are also well positioned to create new, original videos to help brand owners extend and further monetise their presence online.”
Alongside the unveiling of WildBrain, DHX is pleased to highlight some of the animated shows and brands that can be found on WildBrain, which include Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts and Arthur; DHX’s Caillou, Rosie and Jim and Brum; as well as videos featuring Play-Doh, Minecraft and Hachette.