Corus Entertainment’s animation and distribution company Nelvana has appointed Santa Monica-based digital media company Kin Community to manage and optimise its content offerings on YouTube. The partnership will leverage Kin’s expertise in the non-linear space to expand Nelvana’s global presence on YouTube channels and drive engagement with its key brands, including Max & Ruby, Franklin and Friends, Babar and The Adventures of Badou and The Berenstain Bears.
The agreement follows Corus’ recently announced strategic partnership with Kin Community that created Kin Canada. Kin Canada combines Kin Community’s Canadian creators and audience with Corus’s portfolio of women’s TV properties to offer unique cross-platform opportunities to advertising brands in Canada.
“Kin Community is the ideal partner to manage our Nelvana library on Youtube,” said Colin Bohm, Vice President, Television, Head of Corus Kids. “Views of Nelvana’s brands on YouTube are accelerating quickly, and Kin’s world class YouTube analytics and insights ensures that we maximise the revenue potential of this important new digital distribution channel.”
“We are thrilled to manage and represent Nelvana content on YouTube,” said Co-Founder & CEO Michael Wayne. “Expanding into high-quality family content is an organic progression of our business. Kin’s female audience will naturally be drawn to Nelvana’s programming.”