Event producer ReedPOP is bringing Comic Con to China this spring. The Shanghai Comic Convention will take place on 16 and 17 May at the Shanghai Convention & Exhibition Center, ReedPOP announced on Wednesday. The inaugural Chinese Comic Con follows on the company’s growth strategy of bringing its pop culture events to international markets, including India, Singapore and Germany.
“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said ReedPOP, global senior VP, Lance Fensterman. “Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”
China already hosts its own similar conventions, including the annual Animation-Comic-Game Hong Kong, known as Ani-Com.
ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East and Australia, Star Wars Celebration, TwitchCon and the UFC Fan Expo.