Maruti Suzuki Alto will be the presenting sponsor at one of the biggest pop culture events in India, Comic Con India. It was announced today by Comic Con India that this year too, Maruti Suzuki Alto will be the presenting sponsor for the 2016 calendar year which includes Hyderabad, Mumbai, Bengaluru and Delhi.
Comic Con India, part of the Reedpop family of events, is dedicated to expanding India’s popular culture by creating high profile events that cater to fans of not only comics, but also, gaming, movies, television, merchandise, toys and more.
Comic Con India, founder, Jatin Varma states, “As our shows evolve and become the places for celebrating popular culture, we looked towards finding brands who would partner with us in this endeavour as well as understand the value of our platform. With Maruti Suzuki – Alto we certainly have found the right partner and I am truly excited in having them on-board for our journey this year!”
The event has attracted over 1,50,000 visitors across five cities in FY 2015-16 and has thus become the hottest platform for brands to engage with young consumers. Attracting the key demographic between 18 to 36 year olds and giving some of the best fan experiences in the country, the CCI visitors are not only eager consumers of the latest and the best, but they are also influencers and trendsetters for content, products and services in the country.
Tapping into this energy has become key for youth-oriented brands and therefore natural fit for a brand such as Alto.
Maruti Suzuki India, associate vice president, marketing, Vinay Pant said, “Alto is a brand for the younger generation who believe in chasing their dreams and passion. Comic Con is one such platform where such youngsters meet up and share their love for comics. We found a great synergy between Comic Con India and Alto. Alto is associated with Comic Con for over a year now and the response has been very encouraging. We saw very high engagement rating with the target audience and the user generated content was exceptionally high. This year too we aim to reach out more youngsters, engage and establish connect right from the beginning.”
Besides the main events, Maruti Suzuki Alto will be a part of the three key special events Comic Con India will host this year entitled “Comic Book Celebration Week, Indian Championship of Cosplay and Comic Con India Awards.” These national properties will extend the reach of the main shows, specially focusing on artists, writers and cosplayers.
Over and above the mentioned activities, Comic Con India plans to do over 30 Fan meet ups and celebration nights throughout the year to engage with the fans on a regular basis.