When we think of Honda, we think of family, middle-of-the-bell-curve, happy cars. Well, with its ingenious new interactive YouTube video supporting the Civic Type-R called, “The Other Side,” Honda says not so fast. The viewer watches a single video but can toggle from the happy-go-lucky Honda to this dark parallel-universe Honda with a click of the keyboard, as the video is running.
Honda has a neat trick out that you’ll see floating around the internet this Halloween. The new ad for the Honda Civic Type R concept car is called “The Other Side,” and it lets you decide which adventure to take – all by pressing the “R” key on your keyboard. The contrasting story plots overlap, changing at any time you decide it needs to change.
You can see the video starts out with a storyline in normal mode, a tamer version of the road shot in daylight. It tells the story as seen from a mild-mannered father driving his kids around. But hold down the r key, and you’ll see the world from a much different view: nighttime, fast-paced, living somewhat on the dangerous side.
The Honda Civic Type-R is expected to hit the market next year.