US kids broadcaster Cartoon Network has become the first television brand to debut a micro-network specifically designed for the small screen. Cartoon Network Anything contains content exclusively created for portable mobile platforms, rapidly delivering entertainment in a totally new and fun way.
The app is free and available for download now on the App Store and Google Play. Cartoon Network Anything is a stream of content consisting of games, activities, trivia and video, each lasting an average of 10 to 15 seconds. After each piece of content, viewers can advance to the next piece by simply swiping their screens.
The perpetually-updated stream of content is delivered randomly, providing entertainment that feels both immediate and infinite. Cartoon Network Anything is the next step in the network’s mobile expansion, with a platform-specific strategy that provides content not currently seen anywhere else in the marketplace.
Cartoon Network Digital VP Chris Waldron said, “We want our audience to have a holistic and unique experience that remains true to Cartoon Network’s DNA on every device. Cartoon Network Anything is a new kind of network – it’s undeniably the Cartoon Network brand, but specifically tailored for the smallest screens.”
Soon after launch, Cartoon Network Anything will premiere original IP from Cartoon Network Studios, giving a first-look at new animated micro episodes created specifically for this experience. Fans will be able to save items to their favourites for future viewing, and the “like” functionality may also inform future development by gauging fan interest about a particular piece of content.
Cartoon Network celebrated the launch of Cartoon Network Anything on 13 October . Anything can happen on-air when regularly scheduled programs are tossed aside and viewers will be treated to comedies for the entire day, never knowing what will come next!